MULTIMEDIA

AND ICT
PREPARED BY: FRANCIS R. PALARCA
EMPOWERMENT TECHNOLOGIES
 OUTLINE
Introduction to Multimedia

Elements of Multimedia

Categories of Multimedia

Types of Multimedia

Applications of Embedded Multimedia

What is Multimedia?
 MULTIMEDIA

 Derived from the word “Multi” and “Media”

– Multi
• Many, Multiple

– Media
• Distribution tool & information presentation – text, graphic,
voice, images, music and etc.
MULTIMEDIA
 Definition of Multimedia
• Multimedia is a combination of text, graphic, sound, animation, and
video.
• Delivered interactively to the user by electronic or digitally manipulated
means.
GRAPHIC
TEXT

VIDEO
AUDIO

ANIMATION
 Elements of Multimedia
GRAPHIC
TEXT

TEXT

VIDEO
AUDIO

ANIMATION

 A broad term for something that contains words to express something.

 Text is the most basic element of multimedia.
 A good choice of words could help convey the intended message to the
users (keywords).
 Used in contents, menus, navigational buttons
TEXT
 Elements of Multimedia
GRAPHIC
TEXT

GRAPHIC
VIDEO
AUDIO

ANIMATION

 Two-dimensional figure or illustration.

 Could be produced manually or by computer graphics
technology.
 Used in multimedia to show more clearly what a particular
information is all about.
GRAPHIC
 Elements of Multimedia
GRAPHIC
TEXT

AUDIO
VIDEO
AUDIO

ANIMATION

 Produced by vibration, as perceived by the sense of hearing.

 In multimedia, audio could come in the form of speech, sound
effects and also music score.
 Elements of Multimedia
GRAPHIC
TEXT

ANIMATION
VIDEO
AUDIO

ANIMATION

 The illusion of motion created by the consecutive display of images of

static elements.
 Animation is used to further enhance the experience of the user to
further understand the information conveyed to them.
ANIMATION
 Elements of Multimedia
GRAPHIC
TEXT

VIDEO
VIDEO
AUDIO

ANIMATION

 Technology of capturing, recording, processing, transmitting, and

reconstructing moving pictures.
 Video is more towards photo realistic image sequence / live recording as
in comparison to animation.
 Video also takes a lot of storage space.
VIDEO
 Interactive Multimedia

 When the user is given the option of controlling the elements.

Hypermedia – it refers to as a combination of hypertext, graphics, audio,

video, (linked elements) and interactivity culminating in a complete,
non-linear computer-based experience.
Example
 Categories of Multimedia

• Multimedia can be categorized by the manner of interaction with the

viewers or audience towards it.
• Linear – This is a multimedia type wherein the flow of the content is
predetermined by the creator.
• Non-linear – This is a multimedia type that uses navigation
components to provide the users freedom to move around the
application.
 Linear VS Non-Linear

LINEAR

• A Multimedia Project is identified as Linear when:

– It is not interactive
– User have no control over the content that is being showed to them.

• Example:
– A movie
– A non-interactive lecture / demo show
 Linear VS Non-Linear
NON-LINEAR
• A Multimedia Project is identified as Non-Linear when:
– It is interactive
– Users have control over the content that is being showed to
them.
– Users are given navigational control
• Example:
– Games
– Courseware
– Interactive CD
 Authoring Tools

• Use to merge multimedia elements (text, audio, graphic, animation,

video) into a project.
• Designed to manage individual multimedia elements and provide
user interaction.
 Authoring Tools

• Example:
– Power
Director
– Adobe Flash
– Microsoft
Power Point
 Types of Multimedia

• A multimedia can take different forms and manner of

representations.
 Multimedia Games and Simulations
 Multimedia Presentations
 Multimedia Navigation
 Multimedia Games and Simulations

• Presented to the audience by initiating a real-life information

source to its digital environment equivalent.
• The users can freely explore the environment to search for
the information they need.
 Multimedia Presentations

• The information is navigated in a sequence of slideshows and uses an

application software.
 Multimedia Navigation

 This type of multimedia uses different graphical elements and is

linked to different pages.
 Web elements such as buttons and links are incorporated.
 Applications of Embedded
Multimedia

• There are a number of fields where multimedia

could be of use.
• Examples are:
– Business
– Education
– Entertainment
– Home
– Public Places
 Applications of Embedded
Multimedia
• Business
– Use and Applications
• Sales / Marketing Presentation
• Advertisement
• Staff Training Application
• Company Kiosk
 Applications of Embedded
Multimedia

• Education
– Use and Applications
• Courseware / Simulations
• E-Learning / Distance Learning
• Information Searching
 Applications of Embedded
Multimedia

• Entertainment
– Use and Applications
• Games (Leisure / Educational)
• Movies
• Video on Demand
–Online
 Applications of Embedded
Multimedia

• Home
– Use and Applications
• Smart TV’s/IPTV
• Games
 Applications of Embedded
Multimedia

• Public Places
– Use and Applications
• Information Kiosk
• Smart Cards, Security
 CONCLUSION
The fast evolution in the field of multimedia will
simplify the user work to a large level by providing
more interactive means to perform task.
PERFORMANCE TASK
GROUP WORK
 PERFORMANCE TASK NO. 2
VIDEO COMMERCIAL
• A video commercial is created to promote the company’s product or
product line.
• The requirement of the task is to produce a video commercial in line
with the proposed business with a minimum of one (1) minute and a
maximum of three (3) minutes.
• Your commercial will have narration and music that flows with your
video.
• Use your time wisely so that you are not scrambling at the last minute
to get everything done.
• Please include credits with copyright information if it pertains to your
project.
 PERFORMANCE TASK NO. 2
VIDEO COMMERCIAL

• Your output will be evaluated based on the following

criteria listed below.
– Content – 100 Points
– Presentation – 140 Points
– Deductions

Total Points: 240 Points

 PERFORMANCE TASK NO. 2
VIDEO COMMERCIAL

Date of Submission and Presentation

will be on
MARCH 13, 2019 (WEDNESDAY)