Tourism in jammu and

kashmir

By: Seminar Guide

SADDAM HUSSAIN QAZI Prof. JAYARAM SHEETY
1ST yr M.B.A SECTION-B
JKSHIM, NITTE JKSHIM, NITTE
CONTENT
 Introduction:
Jammu
Ladakh
Srinagar
 Religious places in jammu and kashmir (J&K).
 Mughal gardens in J&K,
 Major tourist attraction in J&K.
 Climate in J&K,
 SWOT ANALYSIS
 CONCLUSION
 INTRODUCTION
Tourism is one of the State’s major industries. It has
played an important role for developing the economy,
The industry has given jobs to a very large number of
people.

The State tourism has one unique feature that is its

three regions namely Ladakh, Jammu and Srinagar
having separate entity,
Jammu

• Discovered by Raja
JAMBU LOCHAN

oThe city known as

the ‘City Of Temples’.
 Ladakh

 Is Famous for its beautiful lakes

and fascinating landscapes.
Tibetan origin population,

professing the Buddhist religion

minimum temperature -40°C .

SRINAGAR
Is famous for its
beautiful and natural
scenery .
 known as 'Switzerland
of Asia'.

 It is also known for its

agricultural product,
natural resource and
craftsmanship.
Religious places in J&K
VAISHNO DEVI SHRINE
Is one among the holiest
hindu shrine in india.

 The cave Natural rock

formations of Maa Laxmi,
Maa Kali and
Maa Saraswati.
HAZARATBAL SHRINE
•Situated opposite the
NISHAT BAGH on the
banks of DAL LAKE,
•
•The hazratbal shrine
houses have the
belongings of PROPHET
MOHAMMAD.
BABA AMARNATH
The holy shrine of

Amaranth is dedicated
to LORD SHIVA.

Time of Yatra: July to

August.
MUGAL GARDEN'S
SHALIMAR GARDEN

• was built by Emperor Jahangir for

his beloved wife, in
1616 AD.

NISHANT GARDEN

•It is situated on the bank of the

Dal Lake.
•Asif Khan, laid the Garden in

1633 A.D.
 MAJOR TOURIST ATTRACTION SPOTS IN J&K

GULMARG

• Has the world highest

natural golf coarse

• favourite destination
for golf coarse and
Adventure tourist.
Dal Lake

Dal Lake is one of the

most beautiful lakes of

India .
Well known for its

wooden house boats.

 CLIMATE
WINTER IN KASHMIR
SUMMER IN KASHMIR
SPIRING IN KASHMIR
AUTUMN IN KASHMIR
SWOT ANALYSIS
STRENGTHS

Rich Culture, Heritage,

Three distinct Regions with diversity

 Kashmir The Heaven, Switzerland of India.

 Various kinds of tourism available.

 High Awareness of J&K as Tourist Paradise.

WEAKNESSES
No tourism Policy

Undeveloped Destinations

No Tourism research

Low awareness level

Poor promotional activities

Less Government Spending

OPPORTUNITIES
Can cater to almost all Tourist Tastes

 High Returns from Tourism Industry

 Unexploited Ladakh

Promotions of other industries.

 Governments role as Care taker and

facilitator.
THREATS

 Security

Diversion of tourists to other safer places

 Better facilities from competitors.

Non awakening of Government.

CONCLUSION

“Inorder to restore the lost glory of tourism

and encourage foreign and domestic
tourists to visit the state, Tourism
authority and state government have to
play an important role”
REFRENCE
Touristplacesinindia.com
Jktdc.com
Jkonline.com
Jktourism.com
Jktourism.org
Thanks