BBA-210 ISM 9/5/2019

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 Information

BBA-210 ISM 9/5/2019

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 Outline
 Sources of Information
 Internal Sources of Information

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 External Sources of Information

ISM
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 Sources of Information Cont..

1. External Source of Information:-

• Verbal information:-

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• Customers, suppliers, distributors, channel partners

ISM
• Business espionage:-

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• Soliciting information confidentially from competitive
customer, suppliers, employees, financiers etc.

• Market research:-

• Soliciting information from various market research 4

agencies about various aspects of environments
 Sources of Information Cont..

• Industry associations:-

• Soliciting information relating to industry from the

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concerned associations.

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• Publications:-

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• From various publications relating to business
operations.

• Own research:-

• Soliciting information from research study which is not

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available otherwise.
2. Internal Source of Information:-

• Lies within the organization

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• Information can be gathered from different functional

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areas like Production/operations, Marketing, Finance,

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Human resource.

• Records from supporting factors like management

functions and information systems

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• An organization generally collect information on following factors:-
• Production system related factors

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• Operation related factors
• Research and development related factors

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• Product related factors

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• Price related factors
• Distribution related factors
• Promotion related factors
• funds related factors
• Employment related factors 7

• Organization related factors and etc.

 Thank You

BBA-210 ISM 9/5/2019

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