STUDENT NAMES

MARIA AHMAD
KAINAT ANUM
SAMIA SHAHEEN
SUMAN AFZAL
ZAINAB MAJEED
• Winn-Dixie Stores operates about 550 combination food and drug
stores throughout Alabama, Florida, Georgia, Louisiana, and
Mississippi under the Winn-Dixie and Winn-Dixie Marketplace
banners.
• More than 400 Winn-Dixie supermarkets have pharmacies. The
company's brands include Thrifty Maid, Winn & Lovett, and Winn-
Dixie.
• Founded in 1925, Winn-Dixie Stores is a subsidiary of BI-LO Holding,
which merged Winn-Dixie and South Carolina-based BI-LO in 2012.
• BI-LO then acquired Winn-Dixie's rival in Florida, Sweet bay
Supermarkets, in 2014 and converted the 70-plus stores to the
Winn-Dixie banner.
EXTERNAL FACTOR
EVALUATION (EFE)
MATRIX

Divide factors into two groups

OPPORTUNITIES AND
THREATS.

From the Above analysis we

conclude that company
position is not too much
strong. Because the weighted
score is less than average(2.5).
 The Competitive Profile Matrix
(CPM)

4 = Major Strength
3 = Minor Strength
2 = Minor Weakness
MARKET FOLLOWER
1 = Major Weakness MARKET LEADER MARKET CHALLENGER
INTERNAL FACTOR
EVALUATION (IFE)
MATRIX

Divide factors into two groups

STRENGTHS AND
WEAKNESSES.

From the analysis, we

conclude that the company
position is not too much
strong.
The Strengths-
Weaknesses-
Opportunities-
Threats (SWOT)
Matrix
 SPACE Matrix
(Vector Analysis)

• Directional vector indicates

that what is our choice of
strategy.
• In this case:
• The direction of vector is
more towards Competitive
Strategy so they should use
Market Penetration
Market Development
 Product Development
 GRAND STRATEGY
MATRIX

• It lacks competitive advantage so lies in

Quadrant 2.
• When competitive advantage lacks, then most of
the firms use intensive strategies to improve the
competitive position like:
i. Market Development
ii. Product Development
iii. Market Penetration
• The substitute of intensive strategy is Horizontal
integration.
• In some cases, most of the organizations doesn’t
find suitable strategy then Divestiture is another
option
• Otherwise Liquidation can be used to acquire
other businesses and gain the competitive
position.
IE Matrix- Revlon

• It lies:
• Second Division
• (Hold & Maintain) 
• Suitable strategies:
 Market Penetration
 Product
Development
Matrix Analysis and TOWS Summary
The Quantitative
Strategic
Planning Matrix
(QSPM)
Recommendatio
ns
It must introduce E
commerce –online shopping

Introduce the new

outlets in the target
customers(CITIES)