PLANNING AT

DIFFERENT LEVELS
IN THE FIRM
• Planning is vital to the continued success of organization.

• Business planning is performed at various levels in an organization,

often in a hierarchical fashion.

• With each level drafting plans to achieve the goals set in the level
directly above.

• Planning at various stages involves nearly everyone in an

organization.
PLANNING AT DIFFERENT LEVELS

•Corporate Level
•Business Level
•Functional Level
 Corporate Level
• Most corporation of even moderate size have a corporate
headquarters. The heads of these groups are typically part of
the group of senior executives at the corporate headquarters.

• Executives at the corporate level in large firms include both

those in the headquarters and those heading up the large
corporate groups such as finance, human resources, marketing
etc.
 Business Level
• At this level managers focus on determining how they are
going to compete effectively in market.

• At this level, managers attempt to address questions such as:

– Who are our direct competitors?
– What are their strengths and weaknesses?
– What are our strengths and weaknesses?
– What advantages do we have over competitors?
 FUNCTIONAL LEVEL
• At this level managers focus on how they can facilitate the
achievement of the competitive plan of the business. These
managers are often the heads of departments such as finance,
marketing, human resources or product development.

• Depending on the business structure this can include

managers responsible for business within a specific geographic
region or managers responsible for specific retail stores.

Functional managers attempt to answer questions such as:

– What are activities does my unit need to perform well in
order to meet customer expectations?
GROUP 2;
Leader:
Christine Clarin
Members:
Roanne Fatima Mae Perin
Lara Jane Abesamis
Princess Ramirez
Rio Esteban
Ferdie Miranda
Lenard Dave Pagtacunan