Exposure to violent content

media and predicting kid’s

violent behaviour

Presented By:Arjun Kalra 03

Sonali Jain 11
Swati Batheja 23
Tanuj Sayal 25
Anshul Sachdev 83
Archit Aggarwal 175
 Flow of presentation
• Introduction
• Survey demographics
• Survey analysis
• Conclusion
 Introduction
• Violent content media includes violent imagery
in television, film and video, and computer
games.
• They have a substantial short-term effect on
arousal, thoughts, and emotions.
• The relationship between media violence
impact on kids is moderated by the nature of
the media content and social influences on the
individual exposed to that content.
 About the survey
• Sample size:120
• Population includes parents and guardians of
children in the age group of 0-15 years.

• ..\lbs\QMM\questionnaire.docx
Our sample included an almost equal of males and females.
 kind of games * Child has destructive attitude Crosstabulation

Count

Child has destructive attitude

yes no Total
kind of games first person shooting
5 11 16

strategy-R rated
3 5 8

strategy-non R rated
2 11 13

sports
5 20 25

others
2 7 9

no games played
10 39 49

Total
27 93 120
 kind of games * Asks for violence creating objects Crosstabulation

Count

Asks for violence creating objects

never seldom frequently always Total

kind of games first person shooting
12 2 2 0 16

strategy-R rated
6 2 0 0 8

strategy-non R rated
9 1 1 2 13

sports
17 4 4 0 25

others
7 1 0 1 9

no games played
34 14 1 0 49

Total
85 24 8 3 120
 Watch tv with ur child * The child imitates Crosstabulation

Count

The child imitates

strongly strongly
agree agree neither disagree disagree 6 Total

Watch tv with ur child no

8 10 1 3 1 0 23

often
19 36 11 7 1 0 74

always
2 3 3 11 3 1 23

Total
29 49 15 21 5 1 120
 Most viewed on Tv * Child's indulgence in fight Crosstabulation

Count

Child's indulgence in fight

never seldom frequently always Total

Most viewed on Tv non-violent entertainment

44 35 2 1 82

violent entertainment
9 7 8 0 24

educational
8 6 0 0 14

Total
61 48 10 1 120
 Media has bad influence * Income Crosstabulation

Count

Income

Lower Lower-middle Middle Upper-middle Upper Total

Media has bad influence strongly agree

6 0 2 5 1 14

agree
3 1 14 14 3 35

neither
5 13 5 21 8 52

disagree
2 3 5 4 2 16

strongly disagree

0 2 1 0 0 3

Total
16 19 27 44 14 120
 T-test
Group Statistics

Gender N Mean Std. Deviation Std. Error Mean

Tv more informative than entertaining Male

62 2.71 1.062 .135

Female
58 3.03 1.108 .145

The child imitates Male

62 2.39 1.164 .148

Female
58 2.40 1.242 .163

Media has bad influence Male

62 2.50 .988 .125

Female
58 2.83 .861 .113

Child gets disturbed Male

62 2.84 1.059 .134

Female
58 2.76 1.097 .144
 Independent Samples Test

Levene's Test for Equality of

Variances t-test for Equality of Means

95% Confidence Interval of

the Difference
Mean Std. Error

F Sig. t df Sig. (2-tailed) Difference Difference Lower Upper

Tv more informative than entertaining Equal variances assumed

.005 .942 -1.640 118 .104 -.325 .198 -.717 .067

Equal variances not assumed

-1.638 116.604 .104 -.325 .198 -.718 .068

The child imitates Equal variances assumed

.024 .876 -.043 118 .966 -.009 .220 -.444 .425

Equal variances not assumed

-.043 116.002 .966 -.009 .220 -.445 .427

Media has bad influence Equal variances assumed

2.327 .130 -1.931 118 .056 -.328 .170 -.664 .008

Equal variances not assumed

-1.940 117.434 .055 -.328 .169 -.662 .007

Child gets disturbed Equal variances assumed

.001 .974 .407 118 .685 .080 .197 -.310 .470

Equal variances not assumed

.406 116.766 .685 .080 .197 -.310 .470
 Anova table
Descriptives

95% Confidence Interval for Mean

N Mean Std. Deviation Std. Error Lower Bound Upper Bound Minimum Maximum

Tv more informative than entertaining 0-3 10 3.00 1.155 .365 2.17 3.83 2 5

4-7 30 2.83 1.053 .192 2.44 3.23 1 4

8-11 39 2.85 1.159 .186 2.47 3.22 1 5

12-15 41 2.88 1.077 .168 2.54 3.22 1 5

Total 120 2.87 1.092 .100 2.67 3.06 1 5

The child imitates 0-3 10 2.40 1.075 .340 1.63 3.17 1 5

4-7 30 2.07 .944 .172 1.71 2.42 1 4

8-11 39 2.23 1.245 .199 1.83 2.63 1 5

12-15 41 2.78 1.275 .199 2.38 3.18 1 6

Total 120 2.39 1.197 .109 2.18 2.61 1 6

Media has bad influence 0-3 10 2.50 .850 .269 1.89 3.11 1 4

4-7 30 2.37 .890 .162 2.03 2.70 1 4

8-11 39 2.85 .779 .125 2.59 3.10 1 4

12-15 41 2.73 1.096 .171 2.39 3.08 1 5

Total 120 2.66 .939 .086 2.49 2.83 1 5

Child gets disturbed 0-3 10 2.60 1.075 .340 1.83 3.37 1 4

4-7 30 2.77 1.040 .190 2.38 3.16 1 5

8-11 39 3.08 .870 .139 2.79 3.36 1 5

12-15 41 2.61 1.243 .194 2.22 3.00 1 5

 ANOVA

Sum of Squares df Mean Square F Sig.

Tv more informative than entertaining Between Groups .233 3 .078 .064 .979

Within Groups
141.634 116 1.221

Total
141.867 119

The child imitates Between Groups

10.378 3 3.459 2.505 .063

Within Groups
160.214 116 1.381

Total
170.592 119

Media has bad influence Between Groups

4.399 3 1.466 1.691 .173

Within Groups
100.592 116 .867

Total
104.992 119

Child gets disturbed Between Groups

4.908 3 1.636 1.435 .236

Within Groups
132.292 116 1.140

Total
137.200 119
• Sonali will add the analysis.
 Tv more informative than entertaining

Subset for alpha =

0.05

Age N 1

Duncana 4-7 30 2.83

8-11 39 2.85

The child imitates

12-15 41 2.88

0-3
10 3.00
Subset for alpha =
Sig. 0.05
.656

Age N 1

Duncana 4-7
30 2.07

8-11
39 2.23

0-3
10 2.40

12-15
41 2.78

Sig.
.068
 Media has bad influence

Subset for alpha =

0.05

Age N 1

Duncana 4-7
30 2.37
Child gets disturbed
0-3
10 2.50

12-15
41 2.73 Subset for alpha =
0.05
8-11
39 2.85

Sig. Age N 1
.124
Duncana 0-3
10 2.60

12-15
41 2.61

4-7
30 2.77

8-11
39 3.08

Sig.
.184
 Conclusions
• Fear stemming from watching scary media
may be immediate and short-term.
• Nearly all kids belonging to the different age
groups behave in a similar manner.
• Generally boys are more impacted by violent
media as compared to girls.
• parents should monitor and be more
attentive to their children.
 Limitations
• Limited span of time
• Limited sample size
• Elements in sample strata are homogeneous
• Sample conducted in Delhi/NCR only.
THANK YOU