Introduction:

• It is a Bike rental start-up. Bounce is on the road, making the daily commute stress-free,
reliable, and time-saving for urban India through its shared mobility solutions.
• Bounce is a Bangalore based start-up company. Playing an important role in the life of
commuters, fulfilling their FIRST and LAST-MILE in the transit of its customers.
• India’s first smart urban mobility solution.
• With the mission of making daily commute stress-free, time saving and reliable..
CEO: Vivekananda helekere Brand Ambassador: Danish sait.

|www.bounceshare.com| @bounceshare
-From Wikedride to Bounce: (a brief history)

• Founders, [Vivekananda, Varun Agni, and Anil G], their journey into the mobility space did not begin with
Bounce, or Metro Bikes as it was earlier called.
• In fact, in 2014, the trio first founded Wicked Ride, a premium bike rental platform. Which was a successful
start-up, its’ demand being effective till now.
• The idea to start Wicked Ride came to them when Anil had to wait 12 months for a Royal Enfield after placing
his order for one.
• The team later began offering daily commute bikes under the Metro Bikes label, rightfully named after the
source of their idea to start what would later be called Bounce.
• “The idea of Bounce came when the first part of the metro line opened in Bengaluru in 2016. We wondered if it
would transform commuting in the city. We realised that if we wanted to address mobility at large, we needed
to look at the Point A-to-B commute,” says CEO: “Vivekananda Halekere”.
And then realised that bikes would have the easiest transitions, considering the fact india has the highest two-
wheeler owning population.

|www.bounceshare.com| @bounceshare
Investments
• The team started by using revenues generated from Wicked Ride to assemble a fleet of 20 scooters.
They also raised a grant of Rs 12 lakh from the Toyota Mobility Foundation, which helped them create
a simulation experiment at the Byapannahalli Metro station in eastern Bengaluru.

• the team then began with working with people on the ground to offer this service: one person would
hand over the bike keys, get the user to sign paper documentation, and then hand over the bikes.
They also worked with people in the near-adjacent suburb of Whitefield to collect the keys and bikes.
• In August 2018, the team raised equity funding from Sequoia Capital and Accel Partners. U.S counter
parts investing.
• For now, Bounce says it has enough cash to keep it going. Along with the equity infusion, Bounce has
also raised debt capital for asset acquisition from Flipkart Co-founder Sachin Bansal.
• According to its RoC filings, Bounce revenues grew to Rs 5.4 crore in FY 2017-18 from Rs 4.3 crore in
the previous fiscal. For the same period, losses widened from Rs 3.2 crore to Rs 7 crore.
• Also bounce will be having the an additional capital investment of 500 cr.
 Product port-folio
• Bounce has three major product portfolio:
-Bounce’s three bike rental plans –
1.commute (assured bike everyday),
2.short ride (pick and drop anywhere),
and
3.long ride (long duration rentals)
– are aimed at encouraging commuters to opt for shared and public transport, and in doing so, reducing traffic congestion.

Today, the company’s fleet of docked and dockless scooters consists of more than 8,000 scooters,
of which over half are dockless bikes. It has clocked over 1.3 million rides in three months, an
impressive feat for a company that formally began daily commute services last year.

|www.bounceshare.com| @bounceshare
1.commute (assured bike everyday)

• This is the first bike rental plan where,

I. Users are required to book the bikes directly from their nearest
hub.
II. Surrender there DL.
III. Where The user will be given a bike with key.
IV. Depending upon his preffered period of usage, after the his
returning of the vehicle, the charges are calculated.
V. After the payment the DL is returned.
2.short ride (pick and drop anywhere)

• This is second bike rental plan where,

• The user’s can pick the bike and drop anywhere.
• The user to use this plan he is supposed to
download the Bounce app, available in Play store
and App store.
• There after by submitting his DL, which is verified
and approved, then the OTP is sent to the user.
3.long ride (long duration rentals)
• In this bike rental plan the users’ are allowed to use the bike for long
distance and for a long time.
• Example: bounce to airport.
being convenient to the airport commuters,
the typical one way ride to the airport is charged under 250 rs.

Which is also cheaper compared to BMTC’s Vayu Vajra bus, Which

commutes the people from all the TTMC bus station across bangaluru
to Kempegowda International Airport(KIA)
Bounce’s Corporate Social Responsibility
(CSR)

• As a responsible corporate start-up bounce has introduced the green

way of commuting.
• There are DOCKED-CYCLES which are found in near to their hubs.
• - with the price of 10rs for couple of hours.

• There also bounce electric cycles where the user can peddle and have
movement assistance through a in built battery
• – with the price of 1000rs per month of rental.
Bounce Hubs:
Bounce has its hubs across bangalore :
1.Jayanagar
2.j.p.nagar
3.Koramangala being its main hub.

4.Indiranagar

And several other parts of bangalore.

SWOT Analysis:
• Strength: The main pillar of bounce is its
• 1.capital investment power.
• 2.Man power (human resourse).
• 3.Experience research team.

This start-up has excess of capital investments which are yet to be used.
And the man power of 10,000+ employees. And its well experienced
research team compared to VOGO and DRIVEzy who are their
competitiors.
SWOT Analysis:
• weakness: The main weakness of this start-up is:
• The company is loosing its main two assets:
• Helmets and petrol.

some users after using the bike, they steal the helmet intentionally and
use it in their private vehicles
In some cases, the labels in the helmets are taken and they are been
illegally sold in the footpaths.
Petrols are stolen by the users after they complete their trip.
SWOT Analysis:
• Opprutunities: bounce has its oppertunity to expand and set up its
start-up in various cities, which is currently in the process of research.
• Bounce can innovate and bring out the new possibilities to reduce
there risk of misuse of its own helmet and its petrol.
• Threats: bounce has its bike diss-manteld and sold part by
and illegaly earning the money,
• This is the situation where the company cannot claim its
insurance too….
Conclusion:
• The company which has its forecasting right, Will be suriveing until the
next innovation is brought to the invention.
• The company is in the loss only in terms of papers. If looking into these
terms OLA and FLIPKART are going through losses but ultimetly what
matter is the valuation of the companies.
• Investment being infused by the investors, companies valuation which will
be increased In the future.
• We can clearly see the internal bleeding of the company, what we can see
is that all their vehiecles are end-to-end insured. Except its threats and
loss of helmets. For which ultimately company is not going any losses.
Reference:
• www.yourstory.com (industrial blogspott)
• Vikram kumar (senior branch manager, BOUNCE)
• Patrolling team, bounce.
• Google images.