BUSINESS REVIEW NAME-

PRERONA BASAK
 COMPANY OVERVIEW
•Bandhan Bank Limited was incorporated on 23rd December 2014 as a
wholly- owned subsidiary of Bandhan Financial Holdings Limited.

•Kolkata-headquartered Bandhan is the first bank to be set up in eastern

part of India after Independence.

•The RBI licensing norms stpulate that a new bank must have a ₹500 Cr
capital. Bandhan Bank started with a capital base of ₹2,570Cr.

•Bandhan Bank seeks to offer its world-class banking products and

services to urban, semi-urban and rural customers alike. While it has a
pan India presence, the special focus remains on eastern and north-
eastern part of India.
 SWOT ANALYSIS
STRENGTH:
 Intensive low cost distributon network.
 Strong brand name in rural parts of Bengal.
WEAKNESS:
 Concentraton of operaton in eastern India.
 Relatvely new in banking sector.
OPPURTUNITY:
 Penetrate new geographical market.
 Increase share of non interest income.
THREATS:
 Rise of digital platforms and payment soluton.
 Threats of fraud and cyber attack.
THANK YOU!