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    Principles of Marketing Ch-1

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    Nelson B. Porcioncula Jr.
    This document defines marketing and discusses its goals and principles. Marketing is defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The goal of marketing is to understand and satisfy consumer needs and wants through the product or service. The document outlines traditional production, sales, and market orientations and how marketing has evolved to focus on developing products that cater to consumer needs and wants.

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    Principles of Marketing Ch-1

    Uploaded by

    Nelson B. Porcioncula Jr.
    58 views5 pages
    This document defines marketing and discusses its goals and principles. Marketing is defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The goal of marketing is to understand and satisfy consumer needs and wants through the product or service. The document outlines traditional production, sales, and market orientations and how marketing has evolved to focus on developing products that cater to consumer needs and wants.

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    Marketing Grade 12

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    This document defines marketing and discusses its goals and principles. Marketing is defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The goal of marketing is to understand and satisfy consumer needs and wants through the product or service. The document outlines traditional production, sales, and market orientations and how marketing has evolved to focus on developing products that cater to consumer needs and wants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    58 views5 pages

    Principles of Marketing Ch-1

    Uploaded by

    Nelson B. Porcioncula Jr.
    This document defines marketing and discusses its goals and principles. Marketing is defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The goal of marketing is to understand and satisfy consumer needs and wants through the product or service. The document outlines traditional production, sales, and market orientations and how marketing has evolved to focus on developing products that cater to consumer needs and wants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 5

    PRINCIPLES OF MARKETING

    by: Jonalyn C. Baquillas

    Module 1: Marketing Principles and Strategies


    Define and Understand Marketing and Its Goal

     What is marketing?
    According to the American Marketing
    Association (AMA), marketing is the activity:
    Set of institutions
    Process for creating  Marketing has been defined as answering
    the needs and wants of consumers.
    Communicating
    Having Loyal customer; They give
    Delivering and them a steady stream of income, who will
    Exchange offering continue buying their products.

    Offering Value- benefits from the


    products and companies enjoy value(profit)
    from customers.
    Identify three products you use every day.
    What influenced you to buy those particular products?
    Different Marketing Approaches

    Production Sales Orientation Market Orientation


    Orientation
    Era Mid-19th century to First half of the 20th 1950s and onward
    the turn of the 20th century
    century
    Focus Offer a Superior, Sell, sell, sell. Use Development a
    innovative products. aggressive selling, product that caters to
    advertising, and the needs and wants
    distribution tactics. of consumers.
    Questions:

    1. What is Marketing?

    2. Discuss the Goal of Marketing?

    3. Explain contemporary marketing approaches?

    4. Describe the traditional approaches?

    5. Plot marketing goals and approaches for product or services.

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