SOFTWARE FOR DOWN-

SYNDROMES
TEAM NAME:
A.B.C.L(ANY BODY CAN LEARN)
1. WHAT COMES INTO YOUR MIND WHEN YOU HEAR A TERM “DOWN-
SYNDROME”?

2. WHAT PERCENTAGE OF OUR YOUTH IS SUFFERING FROM THIS MENTAL

DISORDER?
 INTRODUCTION
• DOWN SYNDROME IS A TERM USED FOR “SLOW LEARNERS OR MENTALLY
CHALLENGED PEOPLE

• THEY FACE WEAKNESSES LIKE “AUTISM, DEVELOPMENTAL DELAY,

SPEECH OR LANGUAGE IMPAIRMENT AND EMOTIONAL DISTURBANCE”
 PROBLEM

• RATE OF SUCH CHILDREN IS INCREASING GRADUALLY, BUT

UNFORTUNATELY IN PAKISTAN DOWN-SYNDROME ISN’T CONSIDERED A
DISABILITY
• THEY ARE NOT ABLE TO LEARN WITH NORMAL CHILDREN AND THIS
CAUSES INFERIORITY COMPLEX
• THEY SUFFER FROM EMOTIONAL DISTURBANCE AND DEPRESSION
 SOLUTION
• WE WANT TO DESIGN A SOFTWARE THAT WILL ALLOW THEM TO LEARN
BASIC CONCEPTS, BASIC LEARNING SKILLS ACCORDING TO THEIR MENTAL
LEVELS AND WILL PLAY A VITAL ROLE IN BETTERMENT OF THEIR
COMMUNICATION SKILLS.

• WE FELT NEED OF THIS SOFTWARE BECAUSE PEOPLE SUFFERING FROM

SUCH DISEASE ARE NOT BEING EDUCATED THE WAY NORMAL STUDENTS
ARE
• OUR PRODUCT FEATURES ARE THAT OUR SOFTWARE WILL INCLUDE
DIFFERENT LEVELS FOR FIRST LEVEL THERE IS ONLY ALPHABETS,
COUNTING, BASIC WORDS AND RHYMES.

• THEN FOR SECOND LEVEL BASIC CONVERSATION AND THEN SENTENCE

STRUCTURE IN FURTHER LEVELS THEY WILL MAKE SMALL SENTENCES BY
THEMSELVES.
 BENEFITS
• BENEFITS OF OUR PRODUCT ARE THAT WITH COLORFUL ANIMATED
CHARACTERS AND CONTINUOUS REPETITION STUDENTS WILL QUICKLY
LEARN THE WORDS AND IT WILL ALSO DEVELOP THEIR INTEREST.

• THIS WILL ALSO HELP THEM IN THEIR SPEECH THERAPY AND WITH
PASSAGE OF TIME THEIR CONFIDENCE WILL INCREASE AND THEY WILL
BECOME ABLE TO READ AND WRITE WITHOUT ANY PROBLEM.
 UNIQUE SELLING PROPOSITION
• WE ARE CATERING OUR YOUTH BY PROVIDING THEM A BETTER WAY TO
OVERCOME THEIR WEAKNESSES

• WE WILL ALLOW PARENTS TO PURCHASE THIS SOFTWARE FOR HOME

USE AS IT IS NOT CONVENIENT TO SEND SUCH FEMALE STUDENTS TO
INSTITUTES
 TARGET MARKET

OUR TARGET MARKET WOULD BE

• PARENTS AND EDUCATIONAL INSTITUTES.
• UPPER CLASS
• MIDDLE CLASS
• GOVT. SCHOOLS
 TEAM
• DEVELOPER
• FINANCE MANAGER
• INFORMATION SECRETARY
• SOCIAL AFFAIRS MANAGER
• TECHNICIANS
• PSYCHIATRIST
• SPEECH THERAPIST
 FINANCIAL

• INITIAL COST = RS 188000

• PRODUCTION COST = RS 480000
• NON PRODUCTION COST = RS 60,000
• RETURN ON INVESTMENT = 80%
• PAY BACK PERIOD = 1 YEAR 2 MONTHS