REVIEW TOKO SAKIT

1. LAWSON BENDUNGAN WALAHAR

2. LAWSON AKSES UI
3. LAWSON RUKO VIENA
4. LAWSON RAYA PAMULANG
ANGGI SEPTIAN
SAMBASTIAR
MUNTIAZI
Team Operational
Confidential - Do not duplicate or distribute without written permission | Lawson © 2018
ANALISA TOKO SAKIT ( Net_Sales )

10.0
6.2 8.0 5.7 6.2
3.7 2.3
5.0

0.0
SPD STD APC
-5.0 -1.9 -2.6
-10.0
-9.2 -8.3
-15.0

-20.0

-25.0

-30.0

-35.0
-34.5
-40.0 -38.0
AKSES UI[ASU] BENDUNGAN WALAHAR[BWR] RUKO VIENA[RVA] RAYA PAMULANG[RPG]

Dari ke-4 toko yang di fokuskan penangannya , bisa kita lihat 3 toko mengalami growth
minus di SPD dan STD kecuali toko pamulai secara YTD masih menunjukan nilai yang
positif
ANALISA TOKO SAKIT ( SSG_Sub Fast food )
6A01 AKSES UI[ASU]
Growth
CATEGORY
jan Feb Mar Apr May Jun Jul YTD
6A01 SALES FAST FOOD 14,5 3,3 6,2 (2,1) (23,4) 4,0 (11,0) (1,1)
6A01 SALES NON FAST FOOD 2,9 (4,5) (4,8) 22,5 (13,9) 3,1 (6,2) (0,7)
6A01 RTD (18,3) (4,9) (18,1) (26,2) (52,1) (4,9) (33,7) (23,5)
6A01 FRIED 11,9 (29,6) (27,7) (38,3) (29,1) (20,5) (35,3) (24,7)
6A01 INSTORE COOKING 21,2 (26,4) (1,6) (7,9) (32,6) (32,6) (10,7) (8,8)
6A01 ODEN 103,6 54,4 71,8 44,8 15,0 34,8 13,2 46,7
6A01 ONIGIRI 34,0 31,4 19,1 14,5 (18,5) 13,4 (11,0) 11,2
6A01 SANDWICH (16,1) (34,4) (18,1) (20,7) (26,3) 7,4 (4,0) (15,3)
6A01 ORIGIBAL BAKERI 3,9 13,8 (8,1) (19,7) (33,2) (6,9) 9,2 (7,6)
6A01 NASIONAL BRAND BAKERY (12,3) (32,4) (39,2) (23,9) (33,7) (28,6) (26,3) (27,9)
6A01 OTHERS PRODUCT (9,5) 45,5 12,1 60,1 1,2 39,4 58,4 25,6
6A21 BENDUNGAN WALAHAR[BWR]
Growth
CATEGORY
jan Feb Mar Apr May Jun Jul YTD
6A21 SALES FAST FOOD (30,3) (37,6) (38,3) (30,7) (35,7) (34,6) (42,1) (35,7)
6A21 SALES NON FAST FOOD (28,3) (34,3) (39,7) 15,9 (42,6) (25,3) (33,1) (29,8)
6A21 RTD (36,7) (43,1) (56,2) (47,5) (53,3) (22,3) (43,3) (44,4)
6A21 FRIED (23,7) (45,8) (43,1) (43,1) (36,1) (54,4) (57,4) (43,7)
6A21 INSTORE COOKING (28,0) (43,0) (28,0) (25,8) (27,9) (27,9) (36,5) (33,4)
6A21 ODEN 22,4 (3,0) 3,9 (1,1) (21,4) (27,9) (38,0) (10,4)
6A21 ONIGIRI (40,3) (46,9) (34,8) (25,4) (50,4) (29,1) (57,0) (42,0)
6A21 SANDWICH (59,0) (57,2) (57,8) (60,9) (58,3) (29,9) (47,6) (54,5)
6A21 ORIGIBAL BAKERI (56,4) (49,0) (41,5) (44,5) (51,5) (20,5) (48,2) (46,2)
6A21 NASIONAL BRAND BAKERY (16,4) (38,1) (47,0) (33,4) (47,0) (45,5) (21,8) (35,7)
6A21 OTHERS PRODUCT (36,0) 0,5 (51,1) 32,9 42,2 14,8 25,2 (1,1)

AKSES UI masih mempunyai kekuatan di ODEN sedangkan WALAHAR semua sub rata
minus di 2 digit
ANALISA TOKO SAKIT ( SSG_Fast food sales )
6A18 RUKO VIENA[RVA]
Growth
CATEGORY
jan Feb Mar Apr May Jun Jul YTD
6A18 SALES FAST FOOD (8,6) (2,7) (11,2) (8,8) (5,7) (10,9) (12,6) (8,7)
6A18 SALES NON FAST FOOD 3,8 3,8 (1,1) 3,0 (0,1) (3,2) 3,1 1,3
6A18 RTD 2,4 (5,2) (19,4) 2,2 (3,7) 9,6 8,2 (1,2)
6A18 FRIED (12,0) (6,6) (18,7) (31,4) (27,2) (42,0) (43,7) (26,6)
6A18 INSTORE COOKING (27,4) (25,7) (24,3) (37,6) (27,6) (27,6) (30,9) (28,2)
6A18 ODEN 18,1 22,5 26,6 26,2 32,9 7,1 0,1 18,5
6A18 ONIGIRI 10,4 19,8 0,9 (10,4) (6,7) (7,8) (18,1) (2,8)
6A18 SANDWICH (19,3) (27,1) (7,8) (33,5) (20,2) (9,7) (8,8) (18,7)
6A18 ORIGIBAL BAKERI (12,6) (10,3) (28,8) (31,7) (35,9) (41,9) (4,0) (23,4)
6A18 NASIONAL BRAND BAKERY 9,9 1,7 9,2 8,9 7,7 4,4 17,4 8,6
6A18 OTHERS PRODUCT (46,7) 37,3 (15,7) 118,4 98,1 100,6 106,5 37,0
6A20 RAYA PAMULANG[RPG]
Growth
CATEGORY
jan Feb Mar Apr May Jun Jul YTD
6A20 SALES FAST FOOD 18,4 32,3 23,0 31,9 20,8 14,9 4,4 20,2
6A20 SALES NON FAST FOOD 4,2 6,9 5,9 2,6 (8,9) (2,9) (6,8) (0,1)
6A20 RTD 28,7 20,8 13,1 24,1 (7,9) 19,0 (0,8) 14,0
6A20 FRIED 5,5 12,6 18,5 (12,2) 13,3 (19,0) (25,7) (2,4)
6A20 INSTORE COOKING (6,9) (11,2) (30,6) 6,7 (12,5) (12,5) (7,8) (15,0)
6A20 ODEN 97,3 78,7 114,4 93,9 96,4 57,8 27,8 77,8
6A20 ONIGIRI 69,8 95,5 64,3 54,3 48,6 72,6 17,9 57,7
6A20 SANDWICH (45,8) 10,0 38,8 7,6 (5,3) 11,3 (7,2) (0,7)
6A20 ORIGIBAL BAKERI 44,8 65,5 0,7 12,2 (34,0) (13,4) (15,5) 4,1
6A20 NASIONAL BRAND BAKERY (18,6) (14,3) (7,2) (1,4) (11,8) (18,5) (11,6) (11,7)
6A20 OTHERS PRODUCT (29,9) (1,1) (17,9) 71,0 120,5 70,3 73,2 26,0

VIENA growth minus terdalah ada di fyed dan instore

PAMULANG growth terdalam minus ada di product instore cooking
Kedua toko tersebut masih mempunyai kekuatan di ODEN sejata jika melakukan promo
 BENDUNGAN WALAHAR

• PRODUCT FAST FOOD yang • Lokasi berada sedikit jauh

ada di toko ridak tersedia di dari gedung terpotong oleh
ruko – ruko lain ( ODEN ) kompetitor LOKAL MARKET
atau MODERN MARKET
• Kondisi bangunan yang
sudah lama

• Dekat dengan gedung GKBI • Banyak cafe atau food cort

• Lalu lintas pekerja yang padat • Kompetitor yang berada di
dalam gedung
AREA COVERAGE LAWSON BENDUNGAN WALAHAR
Tamko pilan toko LAWSON
yang dulu dan sekarang

Taharuskah
ada
standard ?