TEST THE PRODUCT

PROTOTYPE
PRODUCT PROTOTYPE
Prototype testing is the process of
testing the original model on which a
physical product will be based. While many
businesses believe that a prototype needs
to be perfect before testing, the truth is that
it's wise to evaluate market response at an
early stage.
STEPS FOR TESTING THE
PRODUCT PROTOTYPE
1. Assessing the Market
 When testing a product it’s important to
consider whether there’s an addressable
market for it.
2. Define Expectations
Prototype testing is only useful if you
first define clear objectives..
3. Select Your Audience
Choosing the right audience helps
ensure your physical product test is as useful
as possible.
4. Create a Presentation
A good problem presentation can be
a vital part of the market testing process.
5. Suggest Solutions
It’s not enough to identify problems
through your market testing; savvy
developers also use the opportunity to
suggest possible solutions to their target
audiences.
PRODUCT VALIDATION
PRODUCT VALIDATION
This refers to verifying that the product spec
(PRD) is describing a product that you know
will be successful, but doing so without
actually building out and deploying the
product.
1 . SURVEYS
 You can validate your product by using a
number of means.
 You can check in with them on what it is
they’re struggling with right now so you
can brainstorm some product ideas.
2. Beta test
 Other ways to validate your product
include creating a test version of
something and running it past a small
group or audience to get their feedback.
3. Early Bird Offer
Another way you can validate your product
is to offer to your subscriber list, survey
attendees, or people who have expressed
some interest in your product, access for an
early bird price to see if people actually
buy.
4. Be Yourself
It is so tempting to follow models and
ideas of what other small businesses have
created – and that can be a great starting
point to help brainstorm some ideas – but
we all bring a different set of skills,
experiences, and benefits to our work.
5. Stay Passionate
Once you begin to check what
people need, what their pain points are,
and how you can serve them, you can stay
inspired by making sure you are using your
own unique combination of skills and the
passion that makes this product unique to
you.