Make the company more

“green”
Cost $800,000
• We consider that if the company becomes more "green" it would
improve its image before the consumer, since consumers now prefer
companies that are responsible for the environment since it is the topic
that could be said to be "fashionable" .
• To achieve this, our proposal is that the machinery used to make the ice
cream does not emit polluting gases, that the waste is not thrown down
the drain, that the ice cream containers be replaced by eco-friendly
ones, that the plastic that is left in the store recycle them and promote
campaigns to save the environment
Improve the products
packagigng
Coast $400,000
• With this we propose that the products obtain a fresher image.
• They mention that they are known for their chocolate ice cream, so if
we change their presentation we can say that we have improved that
ice cream, which will attract the consumer to check it, the same with
the other ice creams, if you put a nice and striking container it captures
the attention of the customer, since according to marketing, most do
what the tunnel effect is, which makes the consumer only see the type
of product they are looking for, but when something catches their
attention it could be said that it breaks that effect and opens the
possibility for the consumer to try something different