JOURNEY OF KIA SELTOS

KIA MOTORS INDIA

• Sister Company of Hyundai

• Largest Dealership Network
• 536 acre Plant with Capacity of
Producing 3,00,000 units Per
Annum
• 32000 bookings in one month
• Digital + Offline + Television
Marketing
• Focus on Top 5 Automobile
sellers in India by the next 3
years
• Investments to the tune of
$1.1 billion
 USP’S OF KIA SELTOS
*The Seltos is available in two trim options -- GT Line and Tech Line,
which are further split into 8 variants.

*The Seltos comes with three engines: a set of 1.5-litre petrol and diesel
along with a 1.4-litre Turbo GDI petrol motor.

*The SUV will come with the choice of a 6-speed manual gearbox, CVT, a
6-speed torque converter as well as a first-in-segment 7-speed DCT.

*Looks stylish, Feels premium inside, Bose speaker system is delightful,

First-in-segment features, Plethora of engine-transmission options, Killer
pricing.

*And more than anything its pricing makes it one of the hottest picks in the
segment.
BRAND AMBASSADOR

https://www.youtube.com/watch?v=M3i7FF7mWnU
SOCIAL MEDIA PLATFORMS
 TWITTER DIGITAL CAMPAIGN

• 53.1 K FOLLOWERS
• #BADASSBYDESIGN
• Main Focus on Achievements by
Country
• 2739 Tweets in 2 Years
• Feedback by Polling for Customers
• Meerkat and Tiger Shroff Rivalry
• Focus on every Single Feature
• Focus on Large Distribution and
Manufacturing area.
 KIA SELTOS ON INSTAGRAM

• Brand launch campaign

reaches 250 million video
views
• 6 million Kia brand
engagement
• Kia India website traffic
reaches 1.2 lakhs per day
• BS 6 compliant attracts the
customers and reaches the
engagement rate to 100% on
Instagram.
• Brand favourability rate-
15.4%
• Advertisement recall rate-
36.2%
PAID GOOGLE ADS
 FEW MORE PROMOTION STRATEGIES'

• Offer for a free test drive

• Landing page
For the free test drive
COMPETITION

vs
 FUTURE

• Mass production Plant in

Anantpur, AP

• BS VI Compliant

• Record breaking booking of

23,311 cars