POPULAR

SCIENCE
MAGAZINE ANALYSIS
By:
Jennifer Alvarez, Jasmine Fernandez, Karen Sanabria
 How it all
began
 Popular Science was founded
in 1872 and previously known
as Popular Science Monthly.
 This magazine is science and
technology-based.
 The font of the title has
altered, lower case letters are
no longer used, the date of
publication is now displayed
differently, and the cost is not
shown on the cover of the
magazine.
 The masthead suggest the true purpose of the
magazine which is to inform the consumer of the
advances in science which is shaping our lives
today.
FONT

 The font of this magazine is a modern

font.

 The logo uses a bold and thick font

 This magazine uses all capital letters.

 This magazine uses soft tone colors.

 A bright, white masthead.

 The spigot has a darker shade along

with a stronger blue on the top part.​
 The darker to lighter shade of
sand falling out.
PICTURE PACKAGE

 Only one image is displayed on the front

cover to highlight its importance in the
magazine.

 The open spigot is allowing sand to fall out

emphasizing that the main topic of this
magazine is water issues globally.
 WORDS
 The statement on the left side uses
minimal words to spotlight the
key point of the magazine.

 The smaller words on the side

address the subtopics of the
magazine.

 The “68 Ways to Get Rock-Hard

Ice” hooks the reader’s attention,
engaging them to pick up the
magazine.
Masthead Main Coverline

Dateline COVER SIMILARITIES Coverlines

Main Image
  The position of the masthead and dateline in
the cover is consistent and uniform throughout.
 The main image is always related to the topic
of the magazine.
 The main coverline is always followed by a
symbol and is depicted in larger and bolder font.
 Other coverlines are shown in smaller and less
emphasized font.

HOUSE STYLE OF COVER

Color of Masthead Position of Main Coverline

Headline COVER DIFFERENCES Position of Coverlines

Other Coverlines
 Headline Photograph

Date & Website

Photo Credit
Sub-headline CONTENTS SIMILARITIES
HOUSE STYLE OF CONTENTS
 The title of “CONTENTS” all have the same bold font at the top of
the page.
 Images that display the main topic of the magazine are also
incorporated.
 Labels which allow the reader to easily identify a specific
section in the magazine are included.
 Color of Headline Type of Image

Position of Date & Website

Position of Photo Credit

CONTENTS DIFFERENCES
FEATURE SPREADS SIMILARITIES

Main Topic Main Message Photo Credit

Main Image
Title
 HOUSE STYLE OF FEATURE SPREADS
 The spread includes the title “CHARTED” at the top
of the spread or along the side.
 The main image ,which takes up the majority of the
spread, clearly illustrating the star point of the
magazine.
 A key topic is labeled near a red square with a
message following.
FEATURE SPREADS DIFFERENCES

Font and Color of Title Position of Main Topic

Position of
Main Message
 TARGET AUDIENCE
 In the beginning of their career, popular
science would purposely design their
magazine to lure working age males.
But, as times have evolved, they began
catering to the general audience and
expanding their demographics.
 Its focus is to help spread awareness
globally, about the world’s everyday
changing advances in science and
introducing the wave of new innovations
occurring daily around the globe.
THE END