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Pillai College of Art, Commerce & Science (Autonomous) New Panvel
Pillai College of Art, Commerce & Science (Autonomous) New Panvel
Chandubhai Virani
(Founder and
Managing Director
of Balaji Wafers)
When Managing Director Chandubhai Virani unleashed his
homemade snacks on the market nearly half a century ago, locals
couldn’t have guessed Balaji Wafers would become one of India’s
most successful snack manufacturers.
Balaji, in Hinduism, represents the vigraha Hanumanji (or
Bajrangbali). One might wonder why Co-Founder and Managing
Director Chandubhai Virani picked the name for one of India’s most
successful snack companies, Balaji Wafers.
FINANCIAL STATUS OF BALAJI WAFERS
The Authorization capital of Balaji Wafers is Rs.28500000/-.
Paid capital of Balaji Wafers is Rs.5238000/-. According to the
records of Ministry of corporate affairs (MCA) last balance sheet
date of Balaji Wafers was submitted on 31/03/2015. As per the
MCA the last annual general meeting of Balaji Wafers as held on
30/09/2015.
NAME Balaji Wafers
AUTH CAPITAL 28500000
PAID CAPITAL 5238000
NUM MEMBERS 0
LAST AGM DT 27555
BALANCE SHEET DT Company limited by shares
INTERNAL MANAGEMENT OF BALAJI
WAFERS
Rajkot-based snacks maker Balaji Wafers Private Limited is
setting up a new production facility at Indore in Madhya Pradesh.
The company plans to invest about Rs 400 crore in a phased
manner in the next two or three years.
"As part of our expansion, we acquired land in Indore some
months back. Construction work is going on and it will be over
within the next year and a half," said Keyur Virani, director, Balaji
Wafers Private Limited.
He setting up of a production unit in Madhya Pradesh is part of
the company's plan to tap markets in the North Indian market.
Virani said, "With this new plant, we will be able to cater to
Madhya Pradesh, Rajasthan, Delhi and surrounding areas. The new
plant will manufacture all the products of Balaji."
CURRENT SCENARIO
Balaji Wafers plans to enter the north and south Indian market
and also set up manufacturing units there. To fund this expansion
project, the company had earlier decided to offload 15 per cent
stake. The company had hired Ernst and Young to find suitable
investors, and so far around 15-20 investors have shown interest.
Several multinational heavy weights like Kellogg’s India and Pepsico
had shown interest to acquire a stake in the Rajkot based company.
Its current turnover is over Rs 1,200 crore and is expecting 25-
30 percent growth in 2014-15.The company had doubled its
production capacity in 2013 at its Valsad plant in south Gujarat with
an investment of Rs 50 crore in line with its strategy to expand
beyond west India. Rajkot plant produces 1,200 kg potato wafers
per hour while in Valsad plant production capacity is around 2,500
kg per hour.
PRODUCTS OF THE BALAJI WAFERS
Balaji has positioned itself with an Indian twist.
1) It has launched their 8 Flavours in potato chips & 13
varieties in Namkeens, which were carefully
introduced by their R & D dept.
2) Initial offering were the mix of wafers.
3) The potato chips includes varieties like plan wafers,
chat chaska, masala wafers etc. Inspired by the
sancking habits of India.
4) The offering under the Namkeens Aloo sev, channa
Dal, chataka-phataka masala, Fharali chivda, moong
Dal and so on.
MARKET SEGMENTATION & TARGET
AUDIENCE OF THE COMPANY