Presented By

Fatima Zahra
Maryam Rafique
Adnan Madni
Ayesha Masood
 Carrefour is a French multinational retailer in Greater Paris. It is one of
the largest hypermarket chains in the world (with 1,452 hypermarkets at
the end of 2011), the second largest retail group in the world in terms
of revenue (after Wal-Mart), and the third in profit (after Wal-Mart
and Tesco).

 The Carrefour group was the first in Europe to open a hypermarket, a

large supermarket and a department store under the same roof. They
opened their first hypermarket on 15 June 1963 in Sainte-Genevieve-des-
Bois, near Paris in France.

 Hyperstar (Carrefour’s) in Pakistan

Carrefour opened up its first store in Lahore, Pakistan in a joint venture

with MAF in 2009 under the name of Hyperstar, and a second store in
Karachi in 2011, with a third fourth and fifth store under construction in
Islamabad Karachi and Lahore.
 We are totally focused on meeting the expectations of
our customers.
 Our mission is to be the benchmark in modern retailing
in Pakistan.
 Our mission is to be the benchmark in modern retailing
in each of our markets by delivering.
 There are different departments working at Hyperstar
designed for its development. In the top management
of Hyperstar there is a General Manager who is
managing all the staff at store. The staff working under
GM is related to two different departments i.e.

 Service Department and

 Commercial department.
 A service department is part of the factory operations, but does
not produce the factory's output. Rather, it provides services to the
factory's production departments.

 The Services departments of Hyperstar are as following:

1. Human Resource Department
2. Finance Department
3. Information Technology
4. Business Cycle
5. Receiving
6. Security
 A Commercial department is a retail establishment with a
building open to the public which offers a wide range of consumer
goods such as clothing, house wares, furniture and appliances.

 In Hyperstar Commercial department includes 5 different

department head which are related to different department i.e.

1. Heavy House Hold (T.V, Sound System, Mobility and watching

machines)
2. Light House Hold (Toys, Stationary and Office Equipment)
3. Textile (Clothes, Bags and Shoes)
4. Fast Moving Consumer Goods (Grocery)
5. Market (Butchery, Fishery and Bakery)
 Information system is an integrated set of components for
collecting, storing, and processing data and for delivering
information, knowledge, and digital products.
 In this part Hyperstar provides a clear picture about Information
systems used in Hyperstar in terms of size and type of them. Also,
Hyperstar highlight some gadgets or tools that are facilitated
Hyper star's operations, Actually, the sizes of information systems
that are used in Hyperstar are various. They use
1. Personal IS
2. Departmental IS
3. Inte-organization IS
Each of them have limited functions.
 Personal IS a certain system that allows to individual to collect,
process, analyze and store information that will provide
individual with more values and benefits.

Departmental IS

 Departmental IS a system that allows sharing, gathering,

analyzing and storing information between departments.

 Hyperstar has several departments like: Accounting, , Human

Resources, Sales, and other departments, so they need to
applications in order to coordinate and communicate with each
other to conduct their operations in proper way.
 Hyperstar used RFID technique (Radio Frequency Identification)
that enables information to be shared, stored and exchanged
among departments. Basically, RFID is used radio frequency
electromagnetic field (radio waves) to transfer data between
departments.

 RFID can save large amount of data so no need for additional

systems for saving data.

 RFID application is used in payment processes, because it

provides quick and precise services.

 RFID can arrange items or products in warehouses.

 Enterprise-Wide IS a type of information system that supports and
facilitates internal and external operations; also it's a useful tool
that allows companies to integrate information across operations
on a company-wide basis.

Inter-Organization IS

 Inter-organization IS are systems that exceed the company's

boundaries and allow to communicating and collaborating with
foreign business partners. Hyperstar expanded internationally so
they need to gadgets or effective tools to communicate with them
at possible lowest cost.
 Hyperstar used EDI that enables to communicate and
collaborate effectively with other foreign organizations.

 EDI (electronic data interchange) application used to transfer

electronic and business data between organizations without
human intervention.

 Also it enables organizations to share commercial, logistical and

financial information so it is considered as collaborative tool and it
is used for the electronic exchange of information.
Communication is very important tool to drive business in Hyperstar.

Hyperstar is using following tools for communication:

 Security department is usingWalky Talky

 Market department is using Telephonic and Wireless tools such as
Walky Talky
 Service department is using Extension.
 Commercial department uses Desk phones.
General Manager
(G.M)

Store Manager

Department Head
(D.H)

Section Manager

Supervisor

Staff
 In Hypertsar employees are being awarded at different levels and
ways. The reward at managerial level depends on achievement of
target. If target is achieved bonus is given. If the sale is surplus the
surplus amount is distributed among the employees. Annual
increment is also given on annual evaluation basis.

 The sort of strategies motivates employees which result in

beneficial productivity….
 Vacancies

Joining Cv's
letters received

Selected
Candidat
es
Short
list cv's
Interview
conduct
Hyperstar main focus is on customer’s satisfaction and for that purpose they
believe that working staff should be fully motivated so that they remain
engaged with their work and provide beneficial results.

Hyperstar is providing training

 Training on Monthly basis
 Training on Daily basis Customer Service
 Orientation of 7 hours is Given to Every New Employee
 Issue resolving Exercise and Suggestions
 Presentation Every Month
 First Aid Training

These all are used in increasing efficiency of staff and employees !!!
 Hyperstar is also providing allowance to their employees to get
further education in the respective fields. This will develop the
employees and managers so that they can raise the living and
working standards of organization.

FIRING
 In case of any inefficiency or complain the relevant employee give
verbal notice and if still not resolved or corrected is given a final
warning after that if employee is not still corrected then the
employee is terminated.
 The processes for resolving serious problem
regarding HR are as follows

 If staff did not act upon his duty then supervisor call
the section manager and the section manager inform
the department head and department manager call the
HR manager. HR manager take the right action which
is based on equity and justice. All the employees are
treated equally and all decisions are based on justice.
 Do Right at First Time

 Hyperstar believes in the “Doing the right things at first time”

strategy by applying this there are no second attempts and
chances of failure reduce, it comes with an output of maximization
of profit and minimization of cost.

Higher Product Quality

 Hyperstar provides good quality products with a number of
varieties and ranges. Hyperstar is famous for providing quality in
variety at lower cost. It becomes easier for a customer of any class
to buy things according to his desire and financial condition

 The increased number of customers day by day is because of the

good quality and variety available in hyper stores.
 Hyperstar’s main focus is on customer satisfaction their vision
says “we are totally focused on meeting the expectations of our
customers”. Their top most priority is to get higher level of
customer satisfaction.

 Hyperstar is a best service provider; they take complete

responsibility of providing after sales services till the guarantee of
product Also they are always willing to receive back things after
sales if customer is not satisfied with it.

 They also provide the facility of free delivery of products at home.

 The outcome of this comes with greater satisfaction of customers!!!

 Hyperstar no doubt is a lot learning organization ,the
monthly basis trainings they arranged about the
system ,the first aid training, about core values of
organization the orientation sessions arranged by them
to motivate their employees’ increase their knowledge
and gave them proper awareness about the culture of
the organization proves them A Learning
Organization.