Procter & Gamble

Ariel
Marketing strategy

Vivek Singh
MMM 14
 Procter & Gamble co.
Type Public (NYSE:PG)
 Founded 1837
 Headquarters One Procter & gamble
Plaza, Cincinnate, ohio
USA 45202
 Key people A.G Lafley, Chairman
and CEO
 Industry Consumer goods
 Net income US$83.503 Billion
 Employee 138,0000
 HISTORY
 Procter & Gamble Co. is a fortune 500,
American global corporation based in
Cincinnati, ohio.
 That matufactures a wide range of
Consumer goods.
 P& G is Credited with Many business
innovations including Brand management,
the soap opera and “ connect & Develop “
innovation.
 Marketing Stratregy
 4P’s
 Product
 Price
 Place
 Promotion
Product strategy
 Product classification – Service Consumer Good
 Product Differentiation –
Form,Features,Performance,Reliability
 Superior Technology
 Attractive Packaging
 Catchy Tag-lines
 Established as a brand itself.
Pricing Strategy
 Optional Features pricing
 Product line pricing
 Cost plus pricing
 Competitive pricing
 Distribution pricing
Place
 In store placement strategy
 Already existing Strong link in urban Areas
 Rural pentration.
 Develop Marketing Channels as strong and
penetrated so that it would gain acess to
remote areas
 Increase wholesale dealer in small town.
Promotion
 Media
 Radio
 Hoardings
 Consumer promotion
 Newspaper
 Various promotion offer
 Segmentation, targeting and positioning
 Segmentation
 Demographic –Family size
 Benefits –Quality, Service, Income.
 Niche Marketing
 Urban & Semi- Urban area
 User Status – Regular user, potential User
& Non-Users.
 Targeting
 Target customer
 General Consumers
 Colour Sensitivities of clothes
 Washing Machine Users
 Newlynmarried couples
 Women
 Positioning
 Premium brand against its competitors
 Superior Technology
 Fragrance oriented detergent
 Importance to quality
 Low temperature wash detergent
 Environmental friendly
Thank You