E BUSINESS

KUBS PRESENTATION
G RO U P M E M B E RS
MAAZ HAMID
MUHAMMAD ANAS
MOHSIN ALI
BBA ALKARAM
VII P R I V AT E L I M I T E D
 About ALKARAM
INTRODUCTION
• Established in 1978 By founder & CEO Mr.
Shakeel Ahmad Wasti.
• The Company was incorporated on 18th of
November 1984 as a private limited
company.
• It was founded with a vision to be a
provider of innovative textile solutions
worldwide.
• They are a manufacturer and supplier of
distinguished fabric for apparel, home and
industrial markets with clients all over the
world.

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 About ALKARAM
Their core services includes

• Spinning
• Weaving
• Knitting
• Fiber manufacturing
• Dyeing and printing of woven and
knitted fabrics Designing
• Cutting and Stitching

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 VISION STATEMENT
• To be a global partner integrating
vertical textile solutions with values
and sustainability

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 MISSION STATEMENT
• To be a leading competitive global
textile company delivering improved
Stakeholders' value by being a
Preferred Partner for our
Customers, Suppliers and Society
through Innovative and Cost
Efficient Quality products guided by
Technology and Competitive
Workforce in a Sustainable manner
through Continuous Improvement.

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 FR
ALKARAM GROUPS
• Alkaram textile Mills Pvt: Alkaram is a household name when it comes to Fashion
Fabrics. Alkaram Textile mills create everything from shower curtains to apparel for
men and women.
• Amna Industries: Completely integrated Spinning & Finishing mill specialized in
knitted Fabric.
• Pakistan Synthetics: Producer of PSF Fiber under technology from Teijin Japan,
producing 80 Tons per day feeding into the Textile Spinning Sector of Pakistan. PSL
Caps Specializes in producing plastic and crown caps for the Beverage industry.
• Dhabeji Salt: Producer of salt for Chemical Industries and table salt.

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 PORTER’S FIVE
FORCES MODEL:
T H R E AT O F R I V A L R Y A M O N G E X I S T I N G F I R M S
• This industry in Pakistan has substantial
competitive enmities.
• There is a rapid growth in the industry.
• There are notable product differentiations and
brand identities.
Competitors:
• Gul Ahmed Textile Mills Limited
• Nishat Mills Limited
• Ghazi Fabrics International Limited
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 • The threat of new entrants is very • low threat of substitutes in this FR
low, since the barriers of entry are industry
high. • since firm’s products closest
• High labor Cost substitutes are locally sold
• No law and order unbranded clothing.
• Economies of scale • Negligible chance Potential
• High R& D cost Threat of customer will buy substitute
Threat of products.
• Energy crisis
new substitutes
entrants

Bargaining Bargaining
power of power of
Customers suppliers
• The bargaining power of buyers is • The bargaining power of the
quite high. suppliers is fairly low
• Product is quite differentiated • Local and a lot of suppliers
and has strong brand identity.
• Massive amount of information.

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Alkaram Business Model
• Spinning
• Weaving
• Yarn dyeing
• Wet processing/Finishing
• Retail and distribution

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 Alkaram Online Services
• ALKARAM WOMEN'S & MEN'S CLOTHING ONLINE
SHOPPING IN PAKISTAN.
• Experience Kids Online Shopping in Pakistan at Alkaram.
• Bedding Products - the Comforting Collection for your Bed at
Alkaram.
• Alkaram Lawn Collection: Unstitched & Ready to Wear
Lawn Suits.
• Winter Collection - Winter Dresses Online Shopping in
Pakistan.
• Online Campaigns like Black Friday Sale.
• Online Shopping Experience via Credit Card and Cash on Delivery in
Pakistan
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Recommended Strategies and
Implementation Summary:
• Improving the website’s Experience.
• Clothing Measurement Tool.
• Coordination with Manufacturing Facility.
• Marketing Strategy
• Pricing Strategy
• Sales Strategy
• Sales Forecast

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Incorporation of topics on
Alkaram
•Operating Successfully in B2C Boundary.
•Developing Your Business Partnerships.
•Interconnectivity in a Virtual World.
•E-Marketing Model
▪ Identifying the changing of aggressive
environment
▪ Defining innovation in decision making

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Title Goes Here
kUBS Thank You.