MEDIA LITERACY IN THEORY

C H A RA C T E R I S T I C S O F
I N F O R M AT I O N L I T E RA CY P R O C E S S

Identifying/recognizing information
needs

Identifying sources of information

Locating or retrieving information

 CHARACTERISTIC S OF
INFORMATION LITERACY
PROCESS
Analyzing and assessing the quality
of information

Organizing, storing, or archiving

information

Using information in an ethical,

efficient, and effective way
 CHARACTERISTICS OF
I N F O R M AT I O N L I T E R A C Y P R O C E SS

Creating and communicating

new knowledge

Knowing when to stop

information search
Information Media Technology
Literacy Literacy Literacy
INFORMATION LITERACY
INFORMATION LITERACY IS A SET OF
COMPETENCIES FOR:
 Obtaining
 Understanding

T I O
 Evaluating

MA
R
 Adapting
 Generating

F O
IN
 Storing
 Presenting
INFORMATION OVERLOAD
MEDIA LITERACY
 MEDIA LITERACY
ESSENTIAL COMPETENCIES

 Knowledg  Media
e  Thinking
and other
 Skills Informati  Life-long learning
on skills
 Attitude
ROLE OF MEDIA AS:

Form of mass communication

 Informed and critical
ASSERTI understanding of media
VE OR
NON- Techniques

ASSERTI
VE WAY Effects
HOW EACH
MEDIUM
IMPACTS
OUR DAILY
LIVES
WITHOUT
CONSTANT
EXPOSURE
TO ITS
MESSAGES
BASIC FUNCTIONAL LITERARY
SKILLS

Reading

Writing

Listening
THE PRACTICE AND DEVELOPMENT OF MEDIA
LITERACY SKILL DOES NOT LEAVE ANYBODY

 Blind People Computer software “

Listen to Films”

 Deaf People Audiovisual Media

“Read Texts”

 Mute People ICTs

“Voice Out”
AVENUES AND METHODS OF SELF EXPRESSION
TECHNOLOGY LITERACY
S I N C E D I G I TA L A G E I S C H A R A C T E R I Z E D BY T H E WAY W E P R O C E S S
I N F O R M AT I O N A N D C O M M U N I C AT I O N W I T H T H E U S E O F C O M P U T E R
T E C H N O L O GY , W E H AV E T O D E V E L O P O U R C O M P U T E R L I T E R A C Y
SKILLS AS WELL
COMPUTER LITERACY

Hardware Literacy

Software Literacy

Applications Literacy
INTERNET LITERACY
DIGITAL LITERACY