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  • Fundamental Public Relation

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    jasma dsouza
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    Public relations is defined as a deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and the public. The essentials of public relations include planned and sustained efforts, mutual understanding, and evaluating and serving public interests. The objectives of public relations are to build product awareness, create interest, provide information, and stimulate and reinforce brand demand. Public relations involves setting objectives, planning, research, counseling, and bringing public and private policies into harmony. It also promotes effective relationships with publics, maintains employee goodwill, and supports new product and community relations in the public interest.

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    Public relations is defined as a deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and the public. The essentials of public relations include planned and sustained efforts, mutual understanding, and evaluating and serving public interests. The objectives of public relations are to build product awareness, create interest, provide information, and stimulate and reinforce brand demand. Public relations involves setting objectives, planning, research, counseling, and bringing public and private policies into harmony. It also promotes effective relationships with publics, maintains employee goodwill, and supports new product and community relations in the public interest.

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    8 views8 pages

    Fundamental Public Relation

    Uploaded by

    jasma dsouza
    Public relations is defined as a deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and the public. The essentials of public relations include planned and sustained efforts, mutual understanding, and evaluating and serving public interests. The objectives of public relations are to build product awareness, create interest, provide information, and stimulate and reinforce brand demand. Public relations involves setting objectives, planning, research, counseling, and bringing public and private policies into harmony. It also promotes effective relationships with publics, maintains employee goodwill, and supports new product and community relations in the public interest.

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    of 8

    CHAPTER 4

    FUNDAMENTAL OF
    PUBLIC RELATIONS
    DEFINITION:-
     According to the British institute of public 
    relation “ Public relation is a deliberate planned 
    & sustained efforts to establish & maintain 
    mutual understanding between organization & 
    public.”
    ESSENTIALS OF PUBLIC RELATIONS:-

     Planned and Sustained Effort 
     Mutual understanding
     Evaluate public attitudes
     Serves the public interest
    OBJECTIVES OF PUBLIC
    RELATIONS:

     Building product awareness
     Creating interest

     Providing information

     Stimulating demand

     Reinforcing the brand
    SCOPE OF PUBLIC RELATIONS:
    • Setting objectives, planning, 
    budgeting, recruiting and  PR
    training staff, developing 
    facilities
    • Researching, conducting 
    &evaluating  PR
    • Planning and implementing
    • Anticipating, analyzing & 
    interpreting PR
    • counseling
    Brings Public & Private Policies in Harmony 
    FUNCTIONS OF PUBLIC RELATIONS:
    • Networking  .
    • Sharing of tasks
    • Openness  .
    • Assurances 
    • Access  .
    • Positivity 
    WITH PUBLICS:
    EFFECTIVE RELATIONSHIPS 
    SIGNIFICANCE OF PUBLIC 
    RELATIONS IN BUSINESS:

    Maintains  Effective 
    Promotes 
    Employee  Financial 
    New Product
    Goodwill Relations 

    Public 
    Better 
    Relations in 
    Community 
    the Public 
    Relations 
    Interest

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