Digital Marketing Campaign for HCCB

Team Vortex
 HCCB
#CryOfHappiness
Digital marketing Campaign
Platforms for the campaign
 Instagram
 Youtube
 Twitter
 Snapchat
 LinkedIn
 Facebook
Instagram
 Designing a Posting Schedule for daily instagram posts

 Mondays- “Monday ka Funda”, Employee centered post, which connects the employee life

experience in and out of HCCB.

 Wednesday- “In-Fact”, the post which informs about news and facts around the world in regard to

Beverages Industry.

 Friday- “Fizzy Friday’’, a post to appreciate the talents of the employees

 Saturday- ‘Techno-Logic”, which gives information on different technologies used by our team

HCCB

 Sunday- “Tell Our tales”, the post which uses animation, comic strip contents on HCCB

performance

• Designing a Hashtag campaign which connects HCCB and current afffairs

YouTube
 Posting a video every week.(Preferable on Friday 5pm-9pm
on every week.)
The post would be regarding employees talent,
collaborations with respect to current events which has a
mass attention.
Eg Book Fest
 Collaborations with well followed youtubers who does,
travel and food vlogs.
Facebook
 Designing Facebook Live broadcast on Monthly meetups and
Group Dynamics activities held on HCCB campus.
 Daily posts from Instagram has to be curated and posted on
Facebook to have a wider reach.
Snapchat
 Creating gifs for tagging Company
 Filters of the company
 Posting info videos
Twitter
 Designing a Hashtag campaign which connects HCCB and
Current affairs
 Addressing issues/queries raised by customers with
immediate effect.
 Latest updates of HCCB team are also to be posted
Digital engagement plan with MBA/
Engineering grads.
 Organizing National level Business/Technological fest in Tier
1 and Tier 2 Campuses and finding out prospective
employable job seekers.
 SEO: Using search engine optimization to tag HCCB and
HCCB’s recruitment link on all searches linked to Coca-
Cola. This can also be used on LinkedIn, for people who
follow Coca-Cola, and comes up as correlated searches. This
can only be done with permission from Coca-Cola’s own
trademark approval.
Influencers
 Sejal kumar
 She is a content creator|youtuber|Best youth influencer|584k
followers on instagram, most of them are young followers.
 Gaurav Tenaja
 A pilot| Youtuber | With 1.4M subs on Youtube | 437 K
followers on instagram
 Akshar Pathak
 Instagramer with 122K followers |Blogger
Digital marketing campaign

 Charlie and Chocolate Factory (Golden Bottle Challenge) – the

exclusive Youtubers can be the first promoters of the ticket and it
can be a gateway to the upcoming away Youtubers which will get
exclusive tickets for the content. The challenge will be likely based
on a treasure hunt i.e. Finding certain things/solving puzzles
around the factory.
 Hide and Seek challenge: A group of Indian Youtubers play Hide
and Seek inside the factory zone, subliminally showcasing the
factory and the workspace using their vlog.
 Instagram – employees going live showcasing their everyday work
life and environment.
 Bottle Cap challenges, Bottle flip challenge can be used.
Slide content
1. campaign name with poster
2. Platforms used for campaign
3. Digital engagement plans for mba/ engineering grads.
4. Influencers
5. campaign challenge
6. Cost sheet