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Ching'S Schezwan Chutney: Group 10 Roll No: Archita Chopra 10 Vishesh Kataria 23 Sayali Malave 34 Anushka Prasad 45
Ching'S Schezwan Chutney: Group 10 Roll No: Archita Chopra 10 Vishesh Kataria 23 Sayali Malave 34 Anushka Prasad 45
Group 10 Roll
No:
Archita Chopra 10
Vishesh Kataria 23
Sayali Malave 34
Anushka Prasad 45
Pareena Sogani 59
INTRODUCTION
Type
Parent
THE ORIGINAL TVC
CLIENT BRIEF
-By Kruti Patel, Media Planner (Purnima Advertising )
◼Objective : It fails to achieve the objective. The use of products are shown
towards the end.The prominence of the product is very poor in the ad. It got very
less screen time and that too not impactful.
◼Tagline: “ CHUTNEY NHI, ROCKET HAI ROCKET!” Does not actually make
sense and and chutney can’t be compared to a rocket therefore the audience
couldn't connect to it.
◼Focus is more on Ranveer: This ad can be good for Ranveer Singh's career and
his positioning as a crazy star but not for product positioning.
NEW TVC
WHY WOULD THIS CAMPAIGN
WORK?
◼Focus on the product.
◼Tagline used gives a sense of taste and one can relate to it at the same time it goes
with the theme of the tvc and is catchy which creates a recall value.
PRINT ADVERTISEMENT
OUTDOOR
(BUS SHELTER)
ZHATKEDAR THANK
YOU!