Rugby football Union tries Big

Data

Opening case chapter 1

INTRODUCTION
• 1871, 21 English clubs decide that their sport to officially called rugby
union but commonly referred to simply as rugby to make administration
body called as RFU(Rugby football Union) that can maximize profits from
international ticket sales and vending.
• To succeed RFU entered into five-year deal with IBM TryTracker to
capture and analyze Big Data.
• The IBM try tracker use predictive analytics to track three categories of
data: keys to the game, momentum and key player. Otherwise, Goal of try
tracker is to provide data visualization and real-time statistic to draw in
fans.
CONCLUSION
• Problem: Improving fan engagement through Big Data.

• Solutions:

– Provide data visualization and real-time statistics to draw

in fans.

– Provide tactical insights to players and coaches that will

improve match play.
“… You Should learn from the
competitior. But never copy, copy
and you die..”
- Jack Ma -