Professional Documents
Culture Documents
Process of Communication
Process of Communication
Process of Communication
Kristine Fiesta I Jezryl Dancel I lerma Sermise I Abegail Lamina I Joderic Miranda
SHANNON AND
WEAVER’S NEWCOMB’S
MATHEMATICAL MODEL
MODEL
WESTLEY AND
LASWELL’S MODEL MACLEAN’S
MODEL
KINCAID’S
OSGOOD –
CONVERGENCE
SCHRAMM’S MODEL
MODEL
RECEPTION MODEL
OSGOOD-SCHRAMM MODEL OF COMMUNICATION (1954)
Wilbur Schramm
- Father of Mass Communication Field
- Who talked about the model in his book,
The Process and Effects of Communication,
adapted the model and added the notion of
field of experience, or commonality, to the mix.
- He started the doctoral program in mass
communication at the University of Lowa,
helping develop mass communication (
television, print news, and other ways to
communicate ) as a university discipline.