Professional Documents
Culture Documents
Submitted To: Submitted By:: Ms. Purnendu Sharma - Drishti Kahlon - Priyanka Kapoor - Snigdha Mahajan
Submitted To: Submitted By:: Ms. Purnendu Sharma - Drishti Kahlon - Priyanka Kapoor - Snigdha Mahajan
Submitted To: Submitted By:: Ms. Purnendu Sharma - Drishti Kahlon - Priyanka Kapoor - Snigdha Mahajan
Marketing Strategies
Working Structure
Style of Managing
Established by: Present Chairman of
TATA group :
Jamsetji Nusserwanji Natarajan Chandrasekaran
Tata
Materials:
• Tata Steel
• Advance Materials
Energy:
• Tata Power
• Tata BP Solar
Services:
• Taj Hotels
• Tata ALG Life and
general insurance companies
There are two types of marketing strategies used for marketing of TATA
product and services:
The Upper Management of the company has designation like the Managing
Director of the entire company and the Group Executive officer.
The Senior Management has the various Vice Presidents of the different
departments which come directly under the Managing Director.
The Middle Management have the Chiefs of the various functions who
coordinate the activities of its function along with the other departments.
The functions are handled by the Head of Marketing and Finance. Then, there are
the various Manager Accounts who handle the different aspects of the
department. Under these Managers are the officers who carry out the actual
accounting work of the department.
CONCLUSION :
Having its own president or vice president makes it more likely the division
will receive the resources it needs from the company.