Strategic Analysis of Industry

By:Debanjan Konch
The Standard Basic Industry Overview
business plan requires
:
-Industry history.
-Trends and Forecast.
-The business in relation to the industry.

SWOT Analysis:
-
-
Business can compete effectively

-Knowing the market insight.

-Complete positioning analysis(SWOT and PEST)
-Utilising Porter’s five forces.
-Creating a business competitive model.
 Using Pest and Swot Analysis

Swot Analysis is used to formulate marketing strategy.

Pest is used in Industry Analysis to create business

strategy and other industry analysis factors.
 Porter's Five Forces

i)The Company and the extent of rivalry in the market.

ii) The power of suppliers
iii) The power of buyers.
iv)Substitute products or services
Begin Building with the Business model

How to Innovate?

How to be Competitive?
Further Refining of the Business model

-The Long tail.

-Blue Ocean Strategy.
-Small is the new big.
-Crowdsourcing
The Long Tail
 This marketing refers to the strategy of targeting a large number
of niche markets with a product of service.
 It’s mainly used by business that are dominated by a huge market
leader.

 The more specific search are at the tail.

Note: Niche market is a subset of the market on which a specific

product is focussed.
 Crowdsourcing

-Ask customer/ stakeholder for ideas.

-Create/change branding and product devlopment.
-Integrate the ideas in business module design.
Ex: Netflix video recommendations.
BlueOcean Strategy.
 Red Ocean: Compete in current market place for profits,
market share , etc.

 Blue Ocean : Compete in unknown market space.

 Value Innovation: Creates value for both buyer and company.

Create value for market and eliminate less valuable features.
Unique Selling Proposition
 What is the unique proposition that will convince the
customers to switch brands?
 Fill a need , be ready to deliver.

 What do the customer value most?

Ex: Google Search : relevant search result.

Strategic Question about the business
model.
 Where can we innovate?

 Industry oppurtunities we are taking advantage of?

 What excess we are eliminating?

 How will the business model add value?

 What is the competive advantage?

References
 https://www.google.com/search?sxsrf=ACYBGNQzV0P50Rtl8AThRw5dgi_n7K62ug%3A1568403022741&source=hp&ei=Tu57
XdWjKpWlwgOA4ZjQBA&q=what+is+niche+marketing&oq=what+is+niche+ma&gs_l=psy-
ab.1.0.0l10.1587.7557..9800...2.0..1.1545.10291.2-1j6j1j2j6j0j1......0....1..gws-
wiz.......35i39j0i131j0i67j35i305i39j0i10j0i20i263.9_7irQu0JPE

 https://www.google.com/search?sxsrf=ACYBGNRVkrtlAXUzf2YkOr-tO-
bkGj3ZdA%3A1568402972535&source=hp&ei=HO57XbC2HobvvASH7qOQCw&q=long+tail+concept&oq=long+tail+conce&
gs_l=psy-ab.1.0.0l2j0i22i30l8.3302.12001..15112...3.0..0.656.7517.2-3j6j5j4......0....1..gws-
wiz.......35i39j0i20i263j0i10j33i160.aunXYojxXfY

 https://www.forbes.com/sites/louiscolumbus/2018/06/06/10-charts-that-will-challenge-your-perspective-of-iots-
growth/#2d28fb0c3ecc

 https://corporatefinanceinstitute.com/resources/knowledge/strategy/strategic-analysis/