Professional Documents
Culture Documents
Group Power Point 2
Group Power Point 2
Activity
In social interaction
front stage
“actors” in front of the
audiences
back stage
get rid of their “role” in
society.
Dramaturgical
The term was first adapted into
sociology from the theatre
Some Dimensions of
Altercasting
EUGENE A. WEINSTEIN and
PAUL DEUTSCHBERGER
Sociometry
December 1963, Vol. 26,
No. 4
Primary Deviance
Secondary Deviance
Negative Altercasting
Positive Altercasting
Types of Altercasting
Examples
Effects on Self
Nicholas
Negative Altercasting used in
Advertising
Positive Altercasting used in
Advertising
Positive Altercasting used in
Advertising