Unit V

Other Strategic Issues

 MANAGING TECHNOLOGY AND
INNOVATION
• According to Van De Ven “A technological
innovation is the development and
implementation of new ideas by people who
over time engage in transaction with other in an
institutional order”.
 Factors contributing to successful
Technological Innovation
• Government Support
• Willingness and Involvement
• Opportunity
• Capacity
• Effective team working
• Creative climate
• Appropriate structure
 Issues in managing technology

• Linkage
• More money
• Technological leadership
Strategic Issues for Non profit Organizations

• What is Non profit organization :

A Non profit organization is defined as
an organization that does not contribute its
surplus fund to owners or shareholders, but
instead use them to help pursue its goals.
• Service is its main goal and not profit.
 Features of Non-profit organization

• Rendering service to the public

• No trading activities
• No credit transactions
• Income and expenditure account is prepared in
the place of trading and profit and loss account.
 Strategies of Non profit organizations

• Strategic piggybacking: Developing new activity for the

purpose of generating funds needed to make up the
deficits in the budget.
• Inter-organizational link : A major strategy often
employed by non-profit organizations is to develop
cooperative ties with other organization. Ex:Non profit
hospitals increasingly use this strategy as a way to cope
up with raising costs or declining revenues.
• Linkage with a profit making organization : This
strategy is more popular in educational institutions in
India.
 Strategic Issues in Non – profit
organizations
• Formulation of mission, goals and objectives
• Strategy formulation and Implementation
• Strategic control
 New business models and strategies for
Internet economy
• Strategies for Internet economy:
1.Develop an E-Business strategy
2.Hire and Develop capable staff
3.Focus on being a market leader in process
innovation
 New business model for Internet economy

• Paid advertising model popularized by Google

• Online shopping
• Net Banking
• Online booking of tickets
 Reference
• Business policy and Technology Management –
Vipin Gupta – Pg.no:439 – 466
• Strategic Management – Dr.Jeyarathnam –
Pg.No:276 to 285,297 to 303.