K&N’S Brand Reposting

Executive summary

Our plan
Marketing brand plan success
History Introduction
strategies repositionin possibilities
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  The year 1964,Malnutrition is a major problem and
one out of four children died before attaining the age
of five. 80% of ailing children were affected with
diseases caused by protein, vitamin and mineral
deficiency.
 January 1964, a young man, Khalil Sattar, still a
college student, had the vision to establish a poultry
History farm. His interest led him to start a small broiler farm
of 1,000 chicks.
 Little had he known this flock was to become the
foundation stone of K&N’s. This was the simple,
inspired and nationalistic beginning of K&N’s with a
single-minded objective of providing better nutrition
for Health and Happiness of the Nation.
  The marketing logic by which the business unit
hopes to create customer value and achieve
profitable customer relationships
 Marketing strategy is a process that can allow
INTRODUCTION an organization to concentrate its limited
resources on the greatest opportunities to
increase sales and achieve a sustain able
competitive advantage
  K&Ns has set a single minded objective
for providing better health and nutrition
for the nation
Goals and
objectives  K&N’s integrated all poultry production
activities under one umbrella to ensure
quality and food-safety managing and
controlling all stages of production
  K&N’s is committed to have superior
products and unmatched service through
COMPANY devoted people and consistent
MISSION development.
 Get more & more consumers &make an
increase in profit.
  Providing the best hygiene and nutrition for the
MARKET health and happiness of the nation our very
first promised makes us remain stick to our
commitment to the customers rather look for
ORIENTED what one may call better for one’s self.
 The increasing demand of our products all over
MISSION the country explains the worth our promises
are getting through our valuable customers
  K&N’s is recognized as a brand name
 Easily availability of all products
 Less time consuming
Features  Full nourishment diet
 Halal food
 ISO 9001:2008 certified
  Chickens are HALAL slaughtered by hand
strictly according to The Shariah.
 K&N’s slaughtering procedure has been
Halal food assessed by Darul-Ifta of Jamia Ashrafia
and Jamia Naeemia both authentic
institutions for granting Halal
certification.
 Marketing Strategy
Location
Public Relations
Promotion

Social Net Live

Pricing
Working Events
  Whole Chicken, Designer Cuts & Premium
Boneless Meat
 Breaded Selection
 Kabab Temptations
Products  Deline®
 Chunks®
 Signature Samosas and Roll
 Bakistry®
 Stok®
OUTLET’S OF K&N’S
  K&N’s is only serving nation wide so they
set prices of their products nationally.
 They cut price of the product if sales will
not increase accordingly
Pricing  They reduce price in order to increase
sales and to capture market shares.
 They focus to more customers.
 Points on purchasing their products
should be modified
  People eat 65 billion chickens every year.
 Easily accessibility to products
 Indirect marketing channel
 All products are available at departmental
Placing stores and K&N’s outlets, at prominent food
locations.
 K&N’s chicken products are available at K&N’s
Chicken Stores and leading retailers and also
delivered to quality and food-safety conscious
institutions such as hotels, restaurants, airlines,
clubs and international restaurant chains.
  Less Expensive food.
 Presenting in local food markets.
 Non presence in country side.
 Providing awareness in people.
 K&N’s Advertising – Through TV, Sign boards,
promotion Bill boards, Radio and Newspaper, Broachers,
Posters Dummies and display stands
 Many consumers could be re-attained through
discounts and prize schemes and membership
cards
 In today’s fast moving the major issues related to society is
the TIME
More people were found to be careful about contents and taste of
Conclusion products they consume
They prefer easy to use and quick to serve products in their meal
 • Prices of products should be less and quantity of product should
enhance, so it is easy for every one or every class can buy.
• Recipes of making the products should be given which help those
SUGGESTION peoples who use K&N’s products first time.
S • K&N’s should introduce their products in rural areas.
• Discount should be given to all customers.
• Placement of products in separate deep freezers.