Market Positioning – Premium Biscuit Segment

Submitted by Group 3
Navneet Singh – S037
Harish Chandra – S020
Amrit Pal Singh – S003
Ramakrishna Gunda – S055
Tripuresh Dhar Diwivedi – S072
Anjana S. Maranady - PhD 19/06
Elements of Positioning Statements

Target Frame Benefit/Point Reason

Target Audience – the Frame of Reference Benefit/Point of Difference Reason to Believe – the
attitudinal and (FOR) – the category in (POD) – the most most convincing proof that
demographic description which the brand compelling and motivating the brand delivers what it
of the core prospect. The competes. Context gives benefit that the brand can promises.
customers who represent the brand relevance to the own.
the brand’s most fervent customer.
users.
 Market Positioning
Parle platina Milano Dark fantasy –
For adults, Parle Platina Milano is
For teenagers and young adults in
the meal that delivers creamy bursts the age group of 15-25 , Dark
of melt in your mouth Fantasy is the desired cookie for
chocolate because only Parle Platina your fantasy that is for special
Milano can make you full, whenever. moments of your life because
only dark fantasy can fulfill sweet
and bitter cravings.
Unibic
For teenagers, Unibic is the
crunchy delight that
delivers healthy nutrition on
the run because
only Unibic cares for you.
.