Womens’

Menstruation
Health
Conditions in
India
Presented by – Shilpa
 Points Covered

Urban & Reasons Hygiene GST on

India Rural Product Documenta
Statistics Usage behind Market share in Napkins ry on
demarcati Usage in India Indian Indian
on Market Hero
1.1 Indian Statistics
1.2 Rural & Urban Statistics
(Source – NFHS)
1.3 State wise survey
Source – NFHS 2016 - 2017
 2.1 Reasons behind using
Cloths/other alternatives
( NGO Goonj – Sample Survey 2016 )

• Cost
• Cloth is easily
available
• Family Culture
• Lack of knowledge
on personal hygiene
• Unaware of infection
• Shy to buy
2.2 Reasons accounting poor
hygiene
• Poverty

• Preference to
traditional practices

• Regressive belief
system

• Taboos surrounding
menstruation
 2.3 Health issues due to
unhygienic practices
• Infection of
Reproductive tract

• Vaginal infection

• Hepatitis B infection

• Increased risk of
Cervical Cancer
3.1 Hygiene products market
in India
3.2 Hygiene products market
in India
 4.1 Product share in India

• Whisper ( Comfort, Shapes, Sizes )

• Stayfree ( Cost )

• Sofy ( Cost )
4.2 Factors Affecting Choice
of brand
• Cost

• Availability at shops

• Shape of napkin

• Comfort of fabric

• Sizes

• Advertisement
 4.3 Other hygiene products
1. Disposable Bag
- Sealable / Locked
- Handy or within the pack
- Aroma
- Part of travel kit
Current Market
- None
2. Panty Liners
A panty liner is similar to a pad or
sanitary napkin, but a little lighter,
thinner and not used to soak up too
much of your menstruation or period
blood. It can be used to absorb daily
vaginal discharge, or even a light period
Current Market
- Sofy
- Pee Safe
5. GST on Sanitary Napkins
6. Social Initiatives
Arunachalam Muruganantham

He is the inventor of a low-cost sanitary pad-

making machine.
His mini-machines, which can
manufacture sanitary napkins for less than a third of
the cost of commercial pads, have been installed in
23 of the 29 states of India.
 6.1 Documentaries
• https://www.youtube.c • https://www.firstpost.c
om/watch?v=maYFoZ om/videos/india/sham
VvDiM e-taboo-resulting-in-
unhygienic-menstrual-
practices-across-
much-of-india-
3711397.html