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  • Media Multiplexity Theory

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    Ferlyn Mae Garcia
    34 views14 pages
    Media multiplexity theory proposes that (1) the content of communication differs based on the strength of one's social tie rather than the medium used, (2) the hierarchy of media use depends on group norms, and (3) adding or removing access to media influences weak social ties more than strong ties.

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    Media Multiplexity Theory

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    Media multiplexity theory proposes that (1) the content of communication differs based on the strength of one's social tie rather than the medium used, (2) the hierarchy of media use depends on group norms, and (3) adding or removing access to media influences weak social ties more than strong ties.

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    © All Rights Reserved
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    34 views14 pages

    Media Multiplexity Theory

    Uploaded by

    Ferlyn Mae Garcia
    Media multiplexity theory proposes that (1) the content of communication differs based on the strength of one's social tie rather than the medium used, (2) the hierarchy of media use depends on group norms, and (3) adding or removing access to media influences weak social ties more than strong ties.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    Media

    Multiplexity
    Theory
    MEDIA
    MULTIPLEXITY
    THEORY
    MEDIA
    MULTIPLEXITY
    THEORY
    TIE STRENGTH
    TIE STRENGTH
    WEAK TIES STRONG TIES
    BRIDGING TIES
    MEDIA
    MULTIPLEXITY
    MEDIA
    MULTIPLEXITY
    THEORY
    CLAIM #1
    LENDING ONE'S SELF
    COMMUNICATION CONTENT
    DIFFERS BY TIE STRENGTH, NOT
    BY MEDIUM IN THE MOMENT
    CLAIM #2
    THE HIERARCHY OF MEDIA USE
    DEPENDS ON GROUP NORMS
    CLAIM #3
    ADDING AND SUBTRACTING
    MEDIA ACCESS INFLUENCES
    WEAK TIES

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