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Predicting the future and providing advice

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Question 2
Q2 .How can analytics be used to
transform the traditional
reporting?
• What is analytics ?
• Is the process of developing actionable
decisions or recommendations of action
based on historical data
 ANALYTICS
Business Data Analytics Cycle
DESCRIPTIVE
Understanding the past and describing the present
Knowing what is happening in the organization and
understanding the trends and cause of such occurrence

Insights
PREDICTIVE
Predicting the future and providing advice
Use of statistical techniques and data mining to determine
Data Decisions what is likely to happen in the future (FORECASTING)

Action
PRESCRIPTIVE
Identify Actions
Uses descriptive data and forecasts to identify the decisions
most likely to result in best performance
Example of analytics transform
the traditional reporting?
1. It uses a quicker, better, interactive view that is near real time.
2. Enable real-time decision support & deliver the information to a user-friendly
dashboard.
3. Hence users of dashboard ,the one provided by Sabre’s Enterprise Travel Data
Warehouse using Teradata can see at a glance a 360-degree view of the
company’s overall health generated from various data sources.
4. The dashboards provides senior management with a daily & intraday snapshot
of KPI in a single application replacing the once a week 8 hours process of
generating the same report from various data sources.
5. Many stakeholders in the organization can request data needed for particular
types of decisions, and the graphical user interface makes the information
easily understandable.
Example of Dashboard Report