 Pooja

 Rameesha
 Syeda Hifza Qadri
 Nimra
 Aliza
 Sadia
 Company description
• J. Established in 2002.
• Started the collaborative business.
• Men’s, ladies, children, teenagers, and formal clothing and groom’s wear.
• The main idea is to restart the traditional costumes of modernism.
• J. is one of the leading brand in fashion industry
• There are 50+ outlets in Pakistan as well as 20+ outlet Globally which includes
Saudi, UK, UAE, Qatar, Canada and USA etc
• Won the Fashion Retail Annual Brand Award for three consecutive years.
Ansoff Matrix
Marketing Development: Diversification:
Ecommerce.
Outlets in USA, New Zealand,
Oman.

Penetration: Product Development:

 Market penetration:

 Recently j. have applied discounts on all their current products up

to 50% off including their famous product such as Wasim Akram
414 which have currently 20% discount and Vocal fragrance
which have 15 % discount in summer gala offer.
 Market development:

 existing products in many other countries

 J. is also using e-commerce platform. Growth rate of
E-commerce platform of J. is increased by approx.
200% to 300% in past couple of years.
 Product development:

 J. initially started with only men’s wear and now they have covered all the
areas of clothing, fragrances, grooming, makeup and other accessories.
 Hire skilled professionals from best fashion institutes who always research for
new product.
 Started from kurta then they moved towards waist coats and sherwani etc.
 Diversification:

 Initially J. only deals in cultural kameez shalwar, but in last couple of years
they explored many areas like recently they have launched fragrances, jewelry
and cosmetics now the perfumes and cosmetics also have 200% to 300%
growth rate since 2014.
 Now they are also dealing with their distributor and cooperate clients. Salons
and other local distributor are there who are using J. products such as perfumes
and cosmetics.
 Men’s Footwear’s of J. are also expending day by day. Such as, Kheri Chapel
Industry analysis
Garment industry is the major industry in Pakistan.

Competitor’s analysis of J.
Customer Analysis

 Quality
 New designs
 The diverse collection of men’s wear in formal , semi-formal and casual wear.

Target Market:
 Demographics
 Life styles and social factors
 Also, the people who are brand conscious and quality seeker.
 SWOT ANALYSIS:
 STRENGTHS:
• Highly skilled professionals
• Experienced professionals in marketing and sales team
• Quality products
• Low prices than competitors
• Brand’s awareness because of Junaid Jamshed’s personality

 WEAKNESSES:
• Lesser promotions as compared to competitors
• Increasing competitors in men’s wear industry
• They are not doing product enhancement
 OPPORTUNITIES:
• Allocation of huge sponsorship budget in PSL.
• J. Named their products after famous personalities lke Waseem Akram etc.
• They mostly focus on eastern fashion
• Their franchises in London.
• In future, they can sale more franchises in other parts of the world.

 THREATS:
• Competitors such as Gul Ahmed, Khadi etc.
• Khadi selling their products in low market price to attract customers.
• Most of J. competitors are famous because of their leading position in bridal wear
 Brand portfolio

 Clothing:
 Men/Women/Kids/Groom’s Wear
 Fragrances:
 Perfumes (women/men)
 Attar (men)
 Gift set (women)
 Body Spray (women)
 Make-up:
 Cream and foundation:
 Lipstick
 Brand portfolio

 Footwear
 slippers
 Sandals
 Shoes
 Peshawari Chappal (Kheri)
 Khusa
 Accessories
 Bags
 Turban
 BCG Matrix

Star: Question mark:

 Garments  Groom’s wear

 Fragrances  Jewelry

Cash cows: Dogs:

 Foot wear  Kids wear

 Kheri chapal  Waist coat