Hunt and Grunig’s 4

Models of
Public Relations
Press Agent/Publicity Model

 This
model of public relations is a style
of one-way communication
(organisation to target public)
typically involving ones personal
emotions. The information can be
distorted, half-true or incomplete.
Public Information Model

 Thismodel of public relations is a style of

one-way communication (organisation to
target public). It demonstrates an
emphasis on maintaining and enhancing
the organizations image by distributing
meaningful information’s to their target
public
Two Way Asymmetric

 This model of public relations is a style of

two-way communication where
feedback is given. In this style it is limited
to helping the sender gain maximum
impact of messages. This process is seen
as in balanced as it benefits the sender
only.
Two Way Symmetric

 This model of Public Relations is a style of

two-way communication that has a
purpose of gaining a mutual
understanding with the target audience.
This particular style is a great way to
enhance target audiences view on the
organisation.