Professional Documents
Culture Documents
Sunil Mittal A Case Study
Sunil Mittal A Case Study
Introduction
Sunil Bharti Mittal, born October 23, 1957 is an
Indian businessman.
Son of a politician, Sunil Mittal is from the town
of Ludhiana in Punjab.
A former student of Harvard Business School
graduated from Punjab University.
Son of a parliamentarian.
Founder, Chairman and Managing Director of
Bharti Group
Entrepreneurial Ventures
A first generation entrepreneur.
Started his first business in 1976 at the age of
18 with a capital investment of Rs 20,000
(US$1500) borrowed from his father.
First business was to make crankshafts for local
bicycle manufacturers.
Closed in 1979 and moved to Bombay
importing a variety of products -- steel,
brass, zinc, zip fasteners and plastics.
Entrepreneurial Ventures
Started a full-fledged business selling portable
generators imported from Japan in 1982.
First to bring portable generators to India.
Government banned the import of generators as
two Indian companies were awarded licenses to
manufacture generators locally and Sunil had to
close is business.
Entrepreneurial Ventures
Bharti Foundation
Set up in the year 2000 with the vision, “To help
underprivileged children and young people
of our country realize their potential“.
Initiated a School Improvement Program (SIP),
where it works with government schools.
In the process of setting up pre-primary and
primary level schools under its Satya Bharti
Schools program.
Philanthropic activities
Joined hands with Indian Institute of Technology
(IIT) Delhi to establish the Bharti School of
Telecommunication Technology and
Management (BSTTM).
Has committed Rs 20 crore towards BSTTM.
Students enrolling in the institute, are completely
funded by the the Bharti Foundations.
Key learnings
Ability to take decisions amidst uncertainties is
at the root of new leadership paradigm. Sunil
Mittal is first to enter many sectors of the
business, which involves the risk of
uncertainties. Here it is his vision of the
entrepreneur that makes him successful.
In this era of me-too products that flood the
market place, the key to survival and success of
an innovation is speed to market. Sunil Mittal’s
company Bharti has followed it by coming into
the retail sector, insurance sector, and finance
sector and now in the entertainment sector.
Key learnings