How to Present Your Business

Plan Successfully?
Business plan is a fundamental tool to
startup any business needs to have in
place prior to beginning its operations.
PREPARE YOUR SELF FIRST.
It is worthy to note that investors
invest first in the entrepreneur
before the business plan. Investors
will want to see that you are fast,
thoughtful and efficient, and can
sustain the project through its
conception and growth.
 PREPARE YOUR PITCH.
To be able to catch your audience, you need to prepare a
brief, compelling presentation that tells your story,
describes your business and explains how you will fulfill a
customer want, need or desire, you should have presented a
great detail of your target market. The size of the target
market often determines the success of a business, and
investors also know this.
PREPARE YOUR
PRESENTATION WITH
FACTS AND FIGURES.
while carrying out your
presentation, you need to use
facts and figures to support
every conclusion and claim with
research from third-party
sources. If you mention trends or
evaluate your market potential,
make sure you have done the
research to back your claims.
BE REALISTIC.
To be effective, your forecasts should
clearly show how your business or
project will be profitable for both you
and your boss or investor. These forecasts
must be rational and backed up by solid
data. And Since there are very few
businesses that are still undiscovered,
investors would like to know how you
intend to deal with the competition.
PRACTICE MAKES
PERFECT.
When preparing to make your pitch or
presentation to investors and lenders, you
should never leave anything to chance. So
practice your pitch and presentation in
front of family, friends, business
associates and get feedback on how to
improve it.

6
 HOW TO CRITICALLY EVALUATE YOUR
BUSINESS PLAN.
- After you create your Business Plan, in order to succeed, it is essential that you evaluate
it periodically and modify the sections that you feel are not working for your business.
 Tips That Help You To Evaluate Your Business Plan.
How Viable is your Plan?
• -Don’t read it with a
critical eye the first time.
Just try to absorb as much
information as you can.
The second time through,
begin making notes about
sections that seem unclear
and also look for the gap
between these assumptions
and the reality of your
business.
Think like an investor
• -As you review the plan, ask
yourself whether this
business looks like a good
investment. Many plans
dwell too much on how
intriguing the company's
technology is and ignore
the factor of critical
importance to investors, can
we make money?
Analyze the benefits of the
products or services.
• -The plan should give you
a clear idea of the
superiority of the
company’s products or
services compared with
those offered by
competitors.
Evaluate the management team. Check the assumptions for
the financial projections.

August Victoria Allan

Bergquist Lindqvist Matson
Manager Owner Key
employee
-Make sure the entrepreneur has
provided easy-to-follow logic
-Ask yourself whether you believe
behind the numbers. You should be
this team is capable of executing
able to take the revenue
the business strategy outlined in
assumptions and duplicate the
the plan. Does the team look
calculations presented, Determine
complete? Look for gaps in talent
whether the projected revenue
or experience that need to be
growth, particularly in the first
addressed by bringing additional
two years of the business, seems
managers aboard.
realistic.

 Entrepreneur Media, Inc. (2015, February
03). 6 Strategies for Presenting Your
Business Plan. Retrieved from
https://www.entrepreneur.com/article/24
1539
 Theriault, M. (2016, March 28). 9 Tips For
More Powerful Business Presentations.
Retrieved from
https://www.forbes.com/sites/allbusine
ss/2013/11/04/9-tips-for-more-powerful-
business-presentations/#3c92c9563089
 How to Present a Business Plan to
Investors, a Bank or Boss. (n.d.). Retrieved
from
https://www.profitableventure.com/prese
nt-business-plan-investors-bank-boss/
 Admin. (2014, April 08). 5 Ways to
Evaluate your Business Plan. Retrieved
from
https://quickbooks.intuit.com/in/resource
s/starting-your-business/5-ways-to-
evaluate-your-business-plan/
 Hill, B. (2017, November 21). How to
Critique a Business Plan. Retrieved from
https://smallbusiness.chron.com/critique-
business-plan-5163.html