How customer experience differs at

various food and beverage joint ?

• The food and beverage industry has always
operated at the mercy of the changing tastes
and preferences of the consumer.
• Social intelligence forms an essential part of
the research mix as food and beverage brands
attempt to spot burgeoning trends and social
change in order to respond with effective
strategies.
Consumer Insights for the Food and Beverage Industry

• Trend monitoring
• Discovering negative feedback quickly
• Monitoring allergy conversations
• R&D for new products
• Health conscious consumers
• Marketing and influencers
 Expectancy Value Model
• Quality(35%)
• Taste(30%)
• Service(10%)
• Distance(20%)
• Delivery(05%)
• There are 3 restaurants.
 Seventh Heaven (Q=9, T=8, S=9, D=8, D=7)
 Apki Rasoi (Q=9, T=10, S=10, D=6, D=9)
 Sukhdev (Q=9, T=9, S=10, D=10, D=5)

• Expectancy Values-
 Seventh Heaven = 8.4
 Apki Rasoi = 8.8
 Sukhdev = 9.1

So, SHREYAS prefers Sukhdev according to above date.

Survey
Sales

Quality(40%)
Taste(30%)
Service(10%)
Distance(10%)
Delivery(10%)