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    Spotify is a music and podcast streaming service that allows users to search, play, and share music for free. Key features include following artists to get notifications of new music, sharing playlists with friends to find common music interests, and "liking" songs to build a collection without downloading files. Spotify uses a social media-like profile interface that is similar to platforms like Instagram, where users can explore playlists instead of photos from people they follow. Despite having a subscription fee, Spotify has amassed over 200 million users, nearly 25% the size of the free photo-sharing platform Instagram. Spotify dominates the music streaming business, holding over half the market share compared to competitors like Apple Music.

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    Spotify is a music and podcast streaming service that allows users to search, play, and share music for free. Key features include following artists to get notifications of new music, sharing playlists with friends to find common music interests, and "liking" songs to build a collection without downloading files. Spotify uses a social media-like profile interface that is similar to platforms like Instagram, where users can explore playlists instead of photos from people they follow. Despite having a subscription fee, Spotify has amassed over 200 million users, nearly 25% the size of the free photo-sharing platform Instagram. Spotify dominates the music streaming business, holding over half the market share compared to competitors like Apple Music.

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    25 views11 pages

    Social Media 1

    Uploaded by

    api-478661339
    Spotify is a music and podcast streaming service that allows users to search, play, and share music for free. Key features include following artists to get notifications of new music, sharing playlists with friends to find common music interests, and "liking" songs to build a collection without downloading files. Spotify uses a social media-like profile interface that is similar to platforms like Instagram, where users can explore playlists instead of photos from people they follow. Despite having a subscription fee, Spotify has amassed over 200 million users, nearly 25% the size of the free photo-sharing platform Instagram. Spotify dominates the music streaming business, holding over half the market share compared to competitors like Apple Music.

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    of 11

    SPOTIFY

    Podcasting/Other Presentation Tools


    Thomas Hatfield – EDT 180
    2

    PURPOSE
    ”Spotify is the best way to listen to
    music and podcasts on mobile or
    tablet.
    Search for any track, artist or album
    and listen for free, Make and share
    playlists. Build your biggest, best ever
    music collection.”
    3

    POPULAR FEATURES
    4

    FOLLOWING
    • Musicians are followed instead of
    downloaded
    1

    • Spotify presents their music like a social


    media profile.
    2
    • To explore an artist simply go to their Spotify
    profile page, and follow them for
    3 notifications.
    5

    FRIENDS
    • Follow friends
    1

    • Share Playlist
    2

    • Find common interests in music


    3 and share or discover together.
    6

    LIKES
    • Instead of Downloading music, simply
    like it.
    1

    • Similar to social media, an empty


    2 heart is placed at the bottom right.

    CLICK • Simply tap it to download the song


    HERE! 3 and ‘like’ it.
    7

    JUST MUSIC STREAMING?


    • Explore new music
    • Follow friends and artists
    • Suggestions for things you might like
    • ‘Like’ songs don’t download
    • Collection of playlist is like a collection
    of photos on Instagram
    8

    INSTAGRAM
    VS
    SPOTIFY
    ACCOUNTS
    Similar formatting.
    Instead of photos, it’s
    playlists.
    9

    INCREASING POPULARITY
    Platform Users Price Even with a price of
    Spotify 217 million 9.99 9.99, Spotify has
    managed to
    Instagram 1 billion free
    obtain almost 25%
    the amount of
    Instagram users.
    10

    DOMINATING THE BUSINESS

    Spotufy

    4%3%
    5% Apple Music
    6%

    Deezer
    55%
    27% Pandora

    Napster

    Tidal
    THANKS FOR WATCHING!
    Thomas Hatfield – tshatfie@asu.edu

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