Cryoviva India

Social Media Report – Mar 2017

Presenter: Sapna
September 26, 2019

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 Social Media Highlights

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 Facebook

12,38,409 10,26,087
Impressions Reach

1369
35,271
New Fans
Users
Engaged

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 Facebook Analytics

Total Increase in Page Likes in the month of March: 1,369

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 Engagement Analysis - Facebook

The graph shows the number of reach received each day on Facebook in March
2017. Highest reach (paid) was received on March 27th i.e. 44,049

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5
Popular Update - Facebook

Highest Facebook
Reach: 10,286

Highest Facebook
Impressions: 14,003

Highest Engagement
Level:
 599 FB post likes
 11 FB post shares

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 Twitter

109 New
Twitter Followers
Stats 5 Mentions
and 19
1,02,241 Retweets
Total Reach

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 Twitter analytics

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 Content Analysis - Twitter

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9
 Popular Updates - Twitter

Highest Twitter Reach: 2,177

Highest Twitter Impressions:

540

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 G+ & LinkedIn

Overall Google Plus: 29 Followers.

Stats
Sharing mix of content on the page.

LinkedIn Page Followers: 4,089

LinkedIn Content Update:

“Cryoviva’s pregnancy FREE E-book
guide to nutrition that addresses the
problem of what to eat and what not
to eat when you’re expecting.
Download Now! bit.ly/2kpj6yx”
received the highest impressions of
1,646 this month.

22,234 LinkedIn Impressions

received for the month of March.

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 Social Stats Comparison

Feb Mar

158,976
157,607

Feb Mar
Facebook Likes
4,076 4,089
2,112 2,221

Twitter Followers LinkedIn Followers

• 0.87% Increase in Facebook Likes in Mar 2017.

• 0.32% Increase in LinkedIn Followers in Mar 2017.
• 5.06% Increase in Twitter Followers in Mar 2017.

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 Web Traffic and Clicks via Social

Content Stats
Mar

14,787

515

Clicks Visits

Total visits received 14,787 in Mar 2017.

Highest visits received from Facebook (14,761) in Mar 2017.

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 Content Highlights: Hashtags Used in Mar 2017

#CryoHoliOffer

#StemCell #OfferAlert

#Motherhood #ParentsToBe

#LittleAngel #WinterSeason
#MarchingCuties #MomsToBe

#Parenting #BabyToBe

#Pregnancy #Cryoviva
#StemCellBanking #Baby
#PregnancyEBook

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 Social Media Campaigns & Contest

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 Campaign 1: #CryoHoliOffer

March 2017

249,529 FB ₹ 44,843.34 Total

770 Leads ₹55.53 CPL
Reach Spent

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 Campaign 2: #PregnancyEBook

2,044
Leads

247,032 FB
Reach

₹ 30,347.72
Total Spent

₹14.38 CPL

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 Campaign 3: #WonderfulWomen

# of posts
7

# of engagement level
152

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 Campaign 4: #CelebrateWomensDayWithCryo

06 Leads

10,254 FB
Reach

₹ 753.95
Total Spent

₹125.66
CPL

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 Social Media Competitor Analysis

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 SMO Competitor Analysis - Stats

Social Stats Facebook Stats

356,564 332,811
4,076
3,593

2,221
158,976

1,110 1058
241 29 211 179

Twitter Followers Google Plus Followers LinkedIn Page Facebook Likes

Cryoviva India LifeCell Intl Cordlife India Cryoviva India LifeCell Intl Cordlife India

LifeCell India has just launched 'BabyCord Share' and are sharing some blog posts
and engagement posts.

Cordlife India is active on social and are promoting tips, facts & Engagement
Posts.
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 Thank You

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