Professional Documents
Culture Documents
Marketing Plan
Marketing Plan
AND BUDGET
GOOD
BUDGET PROFIT MARKETING
PLAN
HELLO! 2
I am Moms
I am here because I love to
give presentations.
Thank you for the
invitation and opportunity
SKEMA MARKETING PLAN
3
Financial Goals
Positioning Strategy
Brand Strategy
Product or Service Overview
Detailed Goals by Product, Distribution Channel &/ or customer segment
Sales Plan
Major Marketing Campaign
Detailed Budget
Dates to Review Progress
Marketing Budget
5
Misi/target
Target Market/audience, B2C / B2B ?
Besarnya persaingan
Resource (Sumber Daya) yang tersedia:
- presentase penjualan
- perbandingan media pemasaran
6
“
“Profit planning and control maybe broadly as defined as sistematic and
formalized approach for accomplishing the planning, coordinating and control
responsibility of management”
-Glenn A. Welsch-