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Hidesign Cbbe Model Pyramid Brand Architecture Brand Indentity Prism Swot
Hidesign Cbbe Model Pyramid Brand Architecture Brand Indentity Prism Swot
Hidesign Cbbe Model Pyramid Brand Architecture Brand Indentity Prism Swot
Dinesh jindal
Piyush Grover
Pooja Arora
Pooja Gupta
Nadim Akhtar
Sonakshi Gogia
HIGHLIGHTS :
• Founded in 1978 & after it became a global company.
• Started their small business in selling at London & San Francisco in 1970
• In 2000, they expanded their business in India, opened its First store in Bangalore.
• They move towards sell their products through organized retail chains to increase the
volumes.
• They had conducted various campaign for the leather bags at the times when there’s no
any branded companies used to deal with leather.
SWOT
ANALYSIS
O T
• More Retail stores in Sub Urban areas • More local Competitors
• More penetrate in most parts in India • Less use of Brand Personalities
• Quality
• Youngster’s Choice