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  • Flipkart

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    Lokesh Laddha
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    Flipkart is India's largest e-commerce platform with over 80 million products available from 100,000 sellers. It handles 2.65 million shipments daily from 21 warehouses and has over 100 million registered users. According to Porter's Five Forces analysis, the threat of new entrants is high due to the huge market potential and low barriers to entry, while the bargaining power of suppliers is low due to low inventory turnover and many alternative suppliers.

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    Flipkart is India's largest e-commerce platform with over 80 million products available from 100,000 sellers. It handles 2.65 million shipments daily from 21 warehouses and has over 100 million registered users. According to Porter's Five Forces analysis, the threat of new entrants is high due to the huge market potential and low barriers to entry, while the bargaining power of suppliers is low due to low inventory turnover and many alternative suppliers.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views3 pages

    Flipkart

    Uploaded by

    Lokesh Laddha
    Flipkart is India's largest e-commerce platform with over 80 million products available from 100,000 sellers. It handles 2.65 million shipments daily from 21 warehouses and has over 100 million registered users. According to Porter's Five Forces analysis, the threat of new entrants is high due to the huge market potential and low barriers to entry, while the bargaining power of suppliers is low due to low inventory turnover and many alternative suppliers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Flipkart - Overview

    Stats
    • Number of products available : 80 million
    • Number of sellers : 1,00,000
    • Number of shipments handled daily : 2,65,000
    • Number of registered users : 100 million
    • Number of warehouses : 21
    • 200+ pick-up hubs and 10,000+ delivery
    personnel.
    Porters 5 Force Model
    Threat Of New Entrants
    HIGH
    -Market potential is huge
    -Low entry barriers

    Bargain Power of Bargain Powers of


    Suppliers Industry Rivalry
    MEDIUM Buyers
    LOW HIGH
    -Large Number of small
    -Low Inventory -Best deals online
    players
    turnover -Cash on Delivery
    -International players
    -Many suppliers for -One stop shop
    venturing the entry
    any specific category possibility -Fast Delivery
    Threat Of Substitutes
    LOW
    -Diminishing Brick and
    mortar store
    -Increasing need of
    customer ease

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