Submitted to- B Rohit sir SUBMITTED BY- MITESH

RATHORE
MD.JUNAID
 Anand Milk Union Limited or Amul is
an Indian cooperative dairy company, based at Anand in the state
of Gujarat.
Formed in 1948, it is a cooperative brand managed by a
cooperative body, the Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF), which today is jointly
owned by 3.6 million milk producers in Gujarat.
Amul spurred India's White Revolution, which made the country the
world's largest producer of milk and milk products.
White revolution was spearheaded by Tribhuvandas Patel under the
guidance of Sardar Patel. As a result, Kaira District Milk Union Limited
was born in 1946. Tribhuvandas became the founding chairman of the
organization and led it until his death. He hired Dr.Verghese Kurien three
years after the white revolution. He convinced Dr. Kurien to stay and
help with the mission
 AMUL RAIPUR ZONE 2
Distributor list
• ADA LALIT (MOWA)

• ADA ALAN TRADERS (RAJA TALAB)

• ADA CL VERMA (SADDU)
• ADA SHRI NIWAS (KACHNA AND SHANKAR NAGAR)

• ADA CHOWBEY(SHANKAR NAGAR)

• ADA SARIKA DHABU( DEVENDRA NAGAR)
• ADA SANTOSH (LODHIPARA)
• ANSHU DAILY NEEDS (ASHOKA RATNA)
 1. ADA LALIT

PROBLEMS SOLUTIONS
1.PROBLEM WITH BEHAVIOUR . 1.NEED YO SETUP PM
DISTRIBUTION.
2.RUDE DRIVER BEHAVIOUR.
2.SUPPLY SHOULD BE INCREASED
3.NO EVENING DELIVERY . IN AREA .

4.HIGH SELLING RATE TO RETAILER 3.REGULAR CHECK ON DAILY

(21.40 -21.50) SUPPLY.

5.ESCAPING SMALL SHOPS . 4. PRESSURE SHOULD BE MADE ON

DISRTRIBUTOR TO SELL IN
REASONABLE RATE.
SWOT ANALYSIS
Strength Weakness

•Timely delivery •Poor distance supply

•Regular supply •Unable to provide small pkt
in most of the shops
•Rude driver behavior

Opportunities Threats

•Evening distribution can be •Competitor gaining market share

made to rise sales •Competitors providing schemes to
•Supply can be made in basti retailers.
area of mowa to capture more •Retailers are pushing other brands
sales. due to margin in that area.
2.ADA ALAN TRADERS
Problems
1.rude behavior with retailers.
2.High selling rate.
3.unsatisfied with amul.
4.Facing issue of leakage.
5.Supply of loose milk is more in
this area.
Solutions
1.Behavior can be improved.
2.Lower margin of distributor can
improve sales
3.Short term schemes can be
given to boost sales.
4.Need to change the ada if the
problem is not solved.
SWOT ANALYSIS

Strength Weakness

•Good market capture •Rude behavior towards

•Timely delivery’ retailers.
•Cover whole area •Selling more than company
listed price.

opportunity Threats

•Good relations with retailers •More competitors .

can improve sales. •More credit counters.
ADA CL VERMA

Problems Solutions
1. No proper delivery . 1.Ada should be asked to
cover whole area.
2. Delivery guy problem
2.Ada should be asked to
3. High selling price to arrange proper delivery guy
retailers (21.50)
3. Merging should be increase
to improve sales.
SWOT ANALYSIS
Strength Weakness

•Timely delivery •Charging high price

•Strong market capture
•Fast delivery.
•Good behavior with
retailers.
•Satisfied with amul.
Opportunity Threats

•More focus in this area can •More competitors like vachan

improve performance. are entering and giving schemes.
ADA SHRI NIWAS

Problems Solutions
•Behavior problem with •behavior should be
retailers. improved

•No proper supply In kachna •Change ADA

area
•Margin should be improved
•Not covering small shops

•No proper distribution in his

own area
SWOT ANALYSIS
Strength Weakness

•No proper delivery

Nil •Late delivery
•Covering only few shops

Opportunity Threats

•lowering amul brand

•Competitors
Nil
ADA CHOWBEY

Problems Solutions
1.High selling rates to 1. Proper rate should be
retailers given to retailers

2.Rude behavior . 2. Goo attitude towards

towards retailers can help
3.Not covering small areas to improve sales

4. Interfering other ada areas 3. Covering small shops can

also helps to increase
sales
SWOT ANALYSIS
Strength Weakness

•Timely delivery •Not satisfied with the

•Proper work in his area margin
•Rude behavior
•High selling price

Opportunity Threats

•Change in behavior can help to •Amul margin

improve sales. •Competitors providing milk at
•Covering small area lower rate
ADA SARIKA DHABU
Problems Solutions
1. No supply to small shops
2. Not covering full area
3. Margin problem
1.Proper distributors can
help him to catch more sales
2. Proper schemes should to
provided to lower the
demand of other milk
3.Need to appoint proper
delivery guy.
SWOT ANALYSIS
Strength Weakness

•Market knowledge •No proper supply to small areas

•Timely delivery
•Quick supply

Opportunity Threats

•Competitors schemes and margin

nil
ADA SANTOSH
Problems Solutions
1. Not covering whole area
2. Leakage in transportation
3. Vehicles no 1251 stealing
milk
4. High cost and low
margin
1.Delivery guy should be
change to avoid stealing
2.Small shops should be
covered
3.As ADA is good in
distribution he can be given
more area to cover.
SWOT ANALYSIS
Strength Weakness

Not able to find one 

•Friendly behavior
•Positive attitude
•Self delivery
•Timely delivery

Opportunity Threats

•Can improve distribution by giving •Competitors.

him more area .
ADA ANSHU

Problems Solutions
1.Does not trust on amul 1.Appoint new amul parlor in
this area
2. Pushing more dinshaw sales
2.Company can pressurize
3. Attitude problem ADA to reduce
ce selling cost.
4. Focusing more on dinshaws
brand
 INSTITUTE
HORECA SURVEY

Sr.No. Institute Product Which Qty comp QTY

Name Name Yes/ No Type

Amul Amul
1 ITBP YES 20 L
Milk Tazza

Amul Amul
2 Axis bank YES 1L
Milk Gold

Amity Amul
3 NO NA Vachan 10 L
University Milk
 SCHOOLS AND COLLEGES
HORECA SURVEY
Product Yes/ Which
QTY Compt QTY
Institute Name Name No Type

Khalsa School, Bus Stand Amul Milk YES Amul Tazza 3L

Purmina School, Bus Stand Amul Milk YES Amul Gold 2L
Pujari School, Raja Talab Amul Milk NO NA Vachan 3L
Iqra school, Raja Talab Amul milk No NA Vachan 4L
Holy Cross, Kapa Overbridge Amul Milk Yes Amul Tazza 1.5 L
Aadasrh Vidya Mandir Amul milk Yes Amul Tazza 2L
DPS Amul milk No NA Vachan 1.5L
Gyan Ganga Amul milk NO NA Vachan 2L
Gujarati School, Devendra Nagar Amul milk YES Amul Tazza 4L
Vidya Mandir, Shankar Nagar Amul milk YES Amul Tazza 2L
Harishankar Collega, Kachna Amul milk NO NA Vachan 3L
Harishnakar School, Shankar Nagar Amul milk NO NA Vachan 2L
Noorani School, Raja Talab Amul milk NO NA Vachan 1L
Mata Sundri School, Raja Talab Amul milk YES Amul Tazza 2.5 L
Bhgat Singh School, Raja Talab Amul milk YES Amul Tazza 2L
Palaoty CLG Amul Milk YES Amul Tazza 1L
Daga College( Farista Complex) Amul Milk NO NA Vachan 2L
Balaji School, Near Sandwhich Junction Amul Milk YES Amul Tazza 2L
MGM School (Shankar Nagar) Amul Milk YES Amul Tazza 4L
MATS Collage Amul Milk YES Amul Tazza 1.5L
Shanti Nagar Girls School Amul Milk YES Amul Tazza 2.5L
 SWEETS AND TEA SHOP
HORECA SURVEY
Yes
Sr. Comp
Product / Which QTY QTY
No. t
Institute Name Name No Type

1 Chattisgarh Hotel Amul Milk NO NA Loose 40 L

Amul
2 Axis Fresh Amul Milk YES 20L
Gold
3 Roasted Beans Amul Milk YES NA 2L
4 Café Kona Amul Milk Yes Both 10L
Amul
5 Sai Tea Amul Milk YES 50L
Tazza
6 Goldi Hotel Amul Milk NO NA Vachan 20L
7 Bharat Tea Stall, Bus stand Amul Milk NO NA Vachan 20l
Gurunanak Restraunt, Bus
8 Amul Milk NO NA ABIS 40L
Stand
9 Govindum Chai, Oandri Amul Milk YES Both 3 cart
10 Payali Tea Stall Amul Milk No NA Vachan
11 Bikaner Sweets Amul Milk NO NA Loose
12 Bikaner Namkeen Amul Milk YES Both 20L
THANK YOU