Professional Documents
Culture Documents
Price Competition Marginal Cost Pricing Advantages Disadvantages Short Run Decision and Long-Run Decision
Price Competition Marginal Cost Pricing Advantages Disadvantages Short Run Decision and Long-Run Decision
• Marginal Cost
Pricing
• Advantages
• Disadvantages
• Short run decision
and Long-run decision
MARGINAL COST PRICING
Increased
Revenue not
guaranteed
PRODUCT DIFFERENTATION
F
Form
C
Customize
F P L
Features Pricing Location
D B
Design Benefits
Q FACTORS OF
Quality
PRODUCT
DIFFERENTIATION
PRODUCT DIFFERENTATION
Distinctions in
products that can
be evaluated in
terms of quality
where it is
possible to say one
good is better
than the other. Based on
Distinctions
in products numerous
that cannot be characteristics
evaluated in
terms of
quality
SUMMARIZATION
Short-run
Marginal and Long-
Cost run
Pricing Decision
Product Types of
Differentiation Product
Differentiation