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MRK108 Week 1 - CH 1 - JT
MRK108 Week 1 - CH 1 - JT
MRK108 Week 1 - CH 1 - JT
Chapter 1
MRK108
INTRODUCTION TO
MARKETING
1-1
Today’s Class
• Nelson MindTap Presentation
• Topic overview
• Weekly expectations
• Evaluation & Assessments
• Who am I?
• Getting to know you
• Chapter 1
• Background
• Why am I here?
Marketing
Production Sales
Company
Orientation Orientation
Orientation
Societal Relationship
Marketing Marketing
Orientation Orientation
• 2
22 Copyright © 2016 by Nelson Education Ltd. 1-18
Sales Orientation
The evolution of sales techniques to convince
consumers to buy
—Peter F. Drucker
MARKETING
CONCEPT Achieve
Focus
long-term goals by
upon customer satisfying
wants and needs customers, legally
and responsibly
Customer value
Market segments
Building relationships
Marketing mix
Individuals
Product
Promotion
A Rewarding
Career