Presented by : Swaraj S. Dubal .

MBA 1 (A)
Roll No : 1 8 MA 11
 Product : cashew nuts
The cashew tree is a tropical evergreen tree that
produces the cashew seed (nut) and the cashew apple. It
can grow as high as 14 m (46 ft), but the dwarf cashew,
growing up to 6 m (20 ft), has proved more profitable, with
earlier maturity and higher yields.
Segmentation :

Demographic :
Age : 8-14 Flavour Cashew nuts,
15-Above Regular & salted.
Income .

Geographical :

Urban & rural area

3. Psycho-graphic :
1 0 )– high income
o High quality ( W- 8
o Medium quality ( W- 240 ) – medium to high level
income.
o W -320 – Medium to low level income.
o DW/FW - low level income.
 It targets to all age group .
 It is highly preferred by adults for maintaining a
healthy diet ,cashew nuts is increasingly popular .kids
are also consume cashew nuts ,making a flavoured
cashew nuts an ideal choice for them.
Positioning
 The strategy of cashew industry used in
positioning is the variety of products are
manufactured by industries . the packaging quality
is high ,pouches are vacuum packed so customers
directly attract on that product.
 Occupants :
 Who contribute the market like online shopping sites,
sweet shop, glossary shop, dry fruit retail shops etc.

 Object :
 good quality, easy availability, age etc.

 Objective :
 1.To establish a quality product of a price in the Indian dry
fruit market.
 2. Provides high quality of cashew nuts .
 Organization :
 Retail outlets, Supermarkets, Online stores,
consumers.

 Operations :
 Cash, Credit cards and Debit cards.

 Occasion :
 Regular basis , occasional basis etc .

 Outlet : Retail shops, dealers, super markets, online

websites, dry fruit shop .
Thank You