MANAGEMENT OF INDUSTRIAL

DESIGN PROCESS

(2018214008)
JENO S
Engineering Design
 INTRODUCTION

• Industrial design is typically involved in the overall

product development process during several different
phases.
• The timing of the Industrial design effort depends upon the
nature of the product being designed.
• Timing of the ID effort it is convenient to classify products
as technology-driven products and user-driven products.
 Technology-driven products

• The core benefit of these products is based on its

technology or its ability to accomplish a specific technical
task While such a product may have important aesthetic or
ergonomic requirements
• For example, a hard disk drive for a computer is largely
technology driven
 User-driven products

• The core benefit of a user-driven product is derived from

the functionality of its interface and/or its aesthetic appeal.
• Typically there is a high degree of user interaction for these
products.
• The product’s external appearance is often important to
differentiate the product and to create pride of ownership
Tech VS User driven products
Timing of Industrial Design Involvement

ID process is a
sub process of
the product
development
process
Product Development Activity
Identification of Customer Need
Concept Generation and Selection
Concept Testing
System-Level Design
Detail Design, Testing, and
Refinement
Technology-Driven products
ID typically has no involvement
Safety and maintenance issues are
often of primary importance.
create prototypes, which are shown ID leads in the creation of models
to customers for feedback
little involvement
Most of the engineering details
have been addressed. ID receives
product specifications and
constraints from engineering and
marketing
User-Driven products
Identify customer needs. Industrial
designers participate in focus
groups or one-on-one customer
interviews
ID generates multiple concepts
according to the industrial design
process flow described earlier.
to be tested with customers by
marketing
narrows down the concepts and
refines the most promising
approaches
ID selects a final concept, then
coordinates with engineering,
manufacturing, and marketing to
finalize the design
S.no Assessing the Quality of Industrial Design
1 Quality of the User Interface • How easy the product is to use.
• product’s appearance, feel, and
modes of interaction

2 Emotional Appeal • Attractive

• exciting
• pride of owning

3 Ability to Maintain and Repair the Product • Easy, intuitive

4 Appropriate Use of Resources • Value (quality vs. cost)

5 Product Differentiation • Easy to stand out

• recognize, & remember
Example :Realme 3 pro
Assessment Category
1. Quality of the User Interface
2. Emotional Appeal
3. Ability to Maintain and Repair the
Product
4. Appropriate Use of Resources
5. Product Differentiation
Performance Rating Explanation of Rating
Realme 3pro was both easy to use and
comfortable.Split screen,realme
share,night shield,one handed
mode,assistive ball
High emotional appeal because back
case had dual colour variant and fine
finishes.
Although maintenance and repair were
not of primary importance to the
customer, The battery charged very
quickly but its inbuilted
Materials were selected for durability
and manufacturability, to withstand
extreme conditions,and to create an
attractive appearance.
clearly unique. It was easily identified
when viewed in a public area or next to
a competitor’s product.
Thank you