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  • Presented By: Baishali Sarmah Sakshi Gulati Sachin Bainsla

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    Dominion Motors & Controls Ltd. manufactures control panels and pumping motors for the Canadian oil industry, commanding a 50% market share. It offers motors ranging from fractional to 2000 horsepower units across three product groups. 80% of sales are made directly to oil producers and OEMs, while the remaining 20% are made through distributors, resellers, and small and large users. The industry is expected to see 1000 new oil wells enter production each year for the next 5 years, presenting a market opportunity. Sales are seasonal, with over 80% occurring between April and September. Dominion faces competition from other Canadian motor manufacturers and foreign competitors with closely competitive pricing.

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    Dominion Motors & Controls Ltd. manufactures control panels and pumping motors for the Canadian oil industry, commanding a 50% market share. It offers motors ranging from fractional to 2000 horsepower units across three product groups. 80% of sales are made directly to oil producers and OEMs, while the remaining 20% are made through distributors, resellers, and small and large users. The industry is expected to see 1000 new oil wells enter production each year for the next 5 years, presenting a market opportunity. Sales are seasonal, with over 80% occurring between April and September. Dominion faces competition from other Canadian motor manufacturers and foreign competitors with closely competitive pricing.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    18 views10 pages

    Presented By: Baishali Sarmah Sakshi Gulati Sachin Bainsla

    Uploaded by

    sakshi gulati
    Dominion Motors & Controls Ltd. manufactures control panels and pumping motors for the Canadian oil industry, commanding a 50% market share. It offers motors ranging from fractional to 2000 horsepower units across three product groups. 80% of sales are made directly to oil producers and OEMs, while the remaining 20% are made through distributors, resellers, and small and large users. The industry is expected to see 1000 new oil wells enter production each year for the next 5 years, presenting a market opportunity. Sales are seasonal, with over 80% occurring between April and September. Dominion faces competition from other Canadian motor manufacturers and foreign competitors with closely competitive pricing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Dominion

    Motors &
    Controls Ltd.
    - A Case Study
    Presented By:
    Baishali Sarmah
    Sakshi Gulati
    Sachin Bainsla
    Background
    DMC manufactures Control Panel and Pumping
    Motors for Canadian oil producers.

    Commands 50% market share.

    Offer motors ranging from fractional horsepower


    units to 2000 hp units.
    Fractional
    hp motors

    250-2000 Product 1200 hp


    hp motors Groups motors

    Control
    and panel
    boards
    20%

    OEMs
    Distributors
    80%

    Discount
    Sales Distribution
    Small User

    Large User

    Discount

    Reseller

    OEMs

    0% 10% 20% 30% 40% 50%


    Market Scenario
    • Industry estimates said an average of 1000 new
    wells would enter production for the next 5
    years- Market Opportunity!!
    • Sales were seasonal; above 80% made
    between April and September.
    • Dominion’s competitors
    - other Canadian motor manufacturers
    - foreign competitors
    • Closely competitive pricing structures.
    Problem Analysis
    • Hamilton’s Field Test Programme.
    Considerations
    Alternatives
    Analysis

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